# Sensory Dining Experiences 'Make it Mutti' Spotlights Tomato Tales, Tech & Taste By Neil Brenson | Published 2024-11-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sensory-dining-experience References: [retailtimes](https://retailtimes.co.uk/make-it-mutti-reaches-new-heights-with-immersive-tomato-dining-experience-at-saatchi-gallery/) & [mutti-parma](https://mutti-parma.com/)  Mutti has taken tomato love to new heights with its 'Make it Mutti' sensory dining experience at London’s iconic Saatchi Gallery. For three nights guests were transported to the sun-soaked fields of Parma, Italy—home of the famed Mutti tomatoes—through a sensory dining experience culinary adventure. Hosted by Italian chef Gennaro Contaldo, the immersive event mixed mouthwatering dishes with cutting-edge projection mapping, showcasing the life cycle of the tomato in spectacular style. The three-course feast turned dining tables into living canvases, with visuals of Mutti’s tomatoes growing, ripening, and reaching their flavourful peak. Diners devoured a tomato millefeuille, mascarpone tortelloni, and a show-stopping tomato-shaped panna cotta, each dish made with Mutti and paired perfectly with stunning visual storytelling. This wasn’t just a dinner—it was a celebration of Mutti’s 120-year heritage and commitment to sustainability, with CEO Francesco Mutti on hand to share stories of the brand’s deep-rooted values. Blending tradition and innovation, Mutti reminded everyone why they’re not just any tomato brand—they’re the tomato brand. With a legacy like theirs, one thing is clear: when it comes to tomatoes, you need to Make it Mutti. Image Credit: Mutti UK ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 58% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Sensory Immersive Dining:** By integrating cutting-edge projection mapping with traditional dishes, sensory immersive dining elevates culinary experiences to a new level. - **Culinary Storytelling:** Transforming dining tables into interactive canvases, culinary storytelling weaves visual narratives that enhance the enjoyment of food. - **Eco-conscious Gastronomy:** Celebrating heritage and sustainability, eco-conscious gastronomy reinforces the importance of sourcing and tradition in modern cuisine. ### Who This Affects Most - **Event Planning:** Event planners can explore new dimensions of engagement by incorporating sensory, visual, and culinary elements into their experiences. - **Hospitality:** The hospitality industry stands to revolutionize guest experiences by adopting immersive dining practices that combine technology with tradition. - **Food and Beverage:** Food and beverage brands can differentiate themselves by creating unique, narrative-driven dining events that highlight their product stories and values. ## Related on Trend Hunter - [Immersive Tomato Dining](https://www.trendhunter.com/trends/mutti-immersive-dining-experience.md) - [Tomato-Themed Dining Experiences](https://www.trendhunter.com/trends/immersive-dining-experience.md) - [Multi-Media Dining Experiences](https://www.trendhunter.com/trends/a-3d-journey-through-time.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md) - [Tomato-Based Cooking Sauces](https://www.trendhunter.com/trends/heinz-culinary-tomatoes.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Limited-Edition Tomato Sauces](https://www.trendhunter.com/trends/limited-edition-tomato-sauce.md) - [Poppable Tomato Pearls](https://www.trendhunter.com/trends/tomato-pearls.md) - [At-Home Italian Cooking Tomatoes](https://www.trendhunter.com/trends/napolina-polpa-crushed-tomatoes.md)