# IoT-Based Retail Solutions Sensormatic Solutions Has Launched a Smart Ecosystem Tool for Retailers By Niko Pajkovic | Published 2021-09-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sensormatic References: [fashionunited](https://fashionunited.com/en/news/business/sensormatic-solutions-launches-sensormatic-iq/2021053140219) & [sensormatic](https://www.sensormatic.com/) Sensormatic Solutions, a leading global retail solutions company, has launched 'Sensormatic IQ,' a smart operating platform for retail management. The IoT-based platform combines AI and Machine Learning technology with Sensormatic Solutions' portfolio, retailer, and third-party data, to provide enterprises with advanced control of operations as well as access to in-depth consumer insights. 'Sensormatic IQ' was designed for the purpose of improving retailers' bottom lines while providing them additional brand value. "Our platform is designed to evolve with the industry and our customer’s needs” explains Bjoern Petersen, President of Sensormatic Solutions, which is why the company has taken an IoT approach to product development. Open and agile, 'Sensormatic IQ' offers retailers a multi-faceted platform that leverages the global reach and scalability via Google Cloud while implementing physical smart sensors and advanced digital analytics "providing the foundation for a digital journey" that Petersen believes every retailer will have to embrace if they wish to find success moving forward. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Iot-based Retail Ecosystems:** Opportunity for retail companies to utilize IoT-based platforms to integrate AI and Machine Learning technology for advanced control of retail operations and access to customer insights. - **Open and Agile Retail Platforms:** Opportunity to create multi-faceted retail platforms with advanced digital analytics and physical smart sensors that support retailers globally and can evolve with the industry and customer needs. - **Digital Transformation in Retail:** Opportunity for retailers to embrace a digital journey that leverages IoT-based solutions and analytics to optimize operations, improve bottom lines, and enhance brand value. ### Sectors Adopting This - **Retail Industry:** Retail companies can integrate IoT-based platforms to transform their operations and customer experience and enhance brand value. - **Artificial Intelligence Industry:** The integration of AI and Machine Learning technology in IoT-based retail solutions presents an opportunity for AI companies to leverage their technology in enhancing customer experience. - **Cloud Computing Industry:** Cloud computing companies can leverage their global reach and scalability to support multi-faceted, open, and agile IoT-based retail platforms and solutions. ## Related on Trend Hunter - [IoT Grocery Platforms](https://www.trendhunter.com/trends/hanshow.md) - [IoT Food Freshness Monitors](https://www.trendhunter.com/trends/giant-eagle-1.md) - [Intelligent Retail Infrastructure](https://www.trendhunter.com/trends/instore-retail-solutions.md) - [AI-Enabled Personalized Retail Experiences](https://www.trendhunter.com/trends/aidriven-retail-system.md) - [Purpose-Built Intelligence Platforms](https://www.trendhunter.com/trends/shoptelligence.md) - [All-In-One IoT Retail Solutions](https://www.trendhunter.com/trends/wiliot-starter-kit.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Emotionally Intelligent Retailer Platforms](https://www.trendhunter.com/trends/artificial-intelligence-platform.md) - [AI Retail Experiences](https://www.trendhunter.com/trends/instore-customer-journeys.md)