# Steering Wheel Booze Monitors The Qinetiq Research Company is Developing Sensor-Based Technology By Chalaine Mantha | Published 2011-01-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sensor-based-technology References: [ohgizmo](http://www.ohgizmo.com/2011/01/31/future-steering-wheels-could-test-your-blood-alcohol-level-through-touch-based-sensors/) & [qinetiq](http://www.qinetiq.com/home.html) The Qinetiq research company is developing sensor-based technology that measures drivers' blood alcohol levels. This new system is being funded by the [National Highway Traffic Safety Administration](https://www.trendhunter.com/trends/alcoholic-drink) and the [Automotive Coalition for Traffic Safety](https://www.trendhunter.com/trends/simulation-platform). The sensors would automatically be built into the vehicle's steering wheel and be invisible on the car's interior. As soon as the driver touches the sensor-based technology, you'll attain results on blood alcohol levels in about one second. The technology will only be released once it is absolutely accurate. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Sensor-based Blood Alcohol Monitoring:** Development of sensor-based technology to measure drivers' blood alcohol levels, built into the vehicle's steering wheel and providing results in seconds. - **Intelligent Vehicle Safety Systems:** Integration of intelligent safety systems, including sensor-based technologies, into vehicles to improve driver safety. - **Invisible Vehicle Technology:** Development of technology, such as sensor-based alcohol monitoring, that is invisible on the car's interior for seamless integration. ### Who This Affects Most - **Automotive:** Development and implementation of safety systems and technology in the automotive industry, including sensor-based alcohol monitoring. - **Law Enforcement:** Potential adoption of sensor-based alcohol monitoring technology for law enforcement to detect drivers under the influence. - **Public Safety:** Applications of sensor-based alcohol monitoring technology for public safety, reducing the risk of accidents and injuries caused by impaired driving. ## Related on Trend Hunter - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Intoxication-Indicating AI Technology](https://www.trendhunter.com/trends/drunkdriving-detection.md) - [Workplace-Focused Alcohol Breathalyzers](https://www.trendhunter.com/trends/alcohol-breathalyzers.md) - [Revolutionary Alcohol Detection Software](https://www.trendhunter.com/trends/alcohol-detection-software.md) - [Virus-Detecting Breathalyzers](https://www.trendhunter.com/trends/virusdetecting-breathalyzer.md) - [Advanced Automotive AI Technology](https://www.trendhunter.com/trends/automotive-ai-technology.md) - [In-Car Stress-Reducing Solutions](https://www.trendhunter.com/trends/harman-ready-care.md) - [Portable Methanol Analytical Devices](https://www.trendhunter.com/trends/analytical-device.md) - [Touch-Sensitive Steering Wheels](https://www.trendhunter.com/trends/cercle-steering-wheel-concept.md)