# Rapid-Acting Sensitivity Toothpaste 'Sensodyne Rapid Relief' Can Treat Sensitivity in Just 3 Days By Joey Haar | Published 2018-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sensodyne-rapid-relief References: [us.sensodyne](https://us.sensodyne.com/news/sensodyne-rapid-relief-videos/) People with sensitive teeth get shivers up their spine whenever they see someone take a bite out of a popsicle, but [Sensodyne](https://www.trendhunter.com/trends/sensodyne-pronamel-active-enamel-shield) Rapid Relief is a new product that's aiming to eliminate that reflex in an impressively short amount of time. The new toothpaste provides proven pain relief for those with sensitive teeth in just three days (given twice daily brushing). Sensodyne Rapid Relief uses a unique formulation of [stannous fluoride](https://www.trendhunter.com/trends/peppermint-fluoride-toothpaste) to tackle tooth sensitivity far more quickly than the average product. It quickly forms a protective barrier over the sensitive areas of one's teeth, blocking out the pain receptors and giving people the relief they crave to help them indulge their hot and cold cravings and indulgences. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Rapid Relief Toothpaste:** The development of toothpaste that provides fast relief for sensitive teeth opens up the opportunity for disruptive innovation in oral care products. - **Stannous Fluoride Formulation:** The use of stannous fluoride in toothpaste to quickly tackle tooth sensitivity creates opportunities for disruptive innovations in dental health technology. - **Immediate Pain Relief:** The ability to provide pain relief for sensitive teeth in just three days opens up potential disruptive innovations in the field of oral healthcare. ### Sectors Adopting This - **Oral Care Products:** The development of rapid-acting sensitivity toothpaste presents a disruptive innovation opportunity for the oral care products industry. - **Dental Health Technology:** The use of stannous fluoride in toothpaste to quickly treat tooth sensitivity creates disruptive innovation opportunities in the dental health technology industry. - **Oral Healthcare:** The ability to provide immediate pain relief for sensitive teeth opens up potential disruptive innovations in the field of oral healthcare. ## Related on Trend Hunter - [Sensitivity-Reducing Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions-sensitivity.md) - [Enamel Care Serums](https://www.trendhunter.com/trends/enamel-care-serum.md) - [Active Protection Toothpastes](https://www.trendhunter.com/trends/sensodyne-pronamel-active-enamel-shield.md) - [Clinic-Grade Home Toothpastes](https://www.trendhunter.com/trends/clinical-white.md) - [Enamel-Strengthening Toothpastes](https://www.trendhunter.com/trends/pronamel-clinical-enamel-strength-deep-clean.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Stain-Removing Daily Toothpastes](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover.md) - [Sensory Remedying Toothpastes](https://www.trendhunter.com/trends/fanceye-foam-toothpaste.md) - [Enamel-Safe Whitening Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white.md)