# Fast-Acting Sensitivity Toothpastes Crest's Toothpaste Treats Sensitivity in as Few as Three Days By Laura McQuarrie | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sensitivity-toothpaste References: [businesswire](https://www.businesswire.com/news/home/20190805005035/en) & [crest](http://www.crest.com) Crest's new [Gum and Sensitivity Toothpaste](https://www.trendhunter.com/trends/colgate-total-active-prevention) is designed to provide rapid relief and help people get back to enjoying their favorite foods and beverages without discomfort. The fast-acting formula addresses the fact that 80% of that sensitivity starts at the gum line and promises to provide relief in as few as three days. According to Crest, "this new formula helps prevent sensitivity by wrapping your teeth in a shield of protection against hot and cold food and drink triggers like ice cream, coffee and ice water." The technology begins providing protection immediately, all the while supporting healthier gums. From brushing the teeth too hard to grinding, there are a myriad of reasons that people experience [tooth sensitivity](https://www.trendhunter.com/trends/brevi-toothbrush)—fortunately, there are simple ways to neutralize the triggers that cause discomfort in the mouth. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fast-acting Toothpaste Formulas:** Innovative toothpaste formulas designed to provide rapid relief from tooth sensitivity. - **Gum-line Protection Products:** Products that create a shield around the teeth's gum line to minimize possible sensitivity triggers. - **Oral Care Sensitivity Solutions:** Innovative solutions to address tooth sensitivity that prevent and treat discomfort. ### Industries Being Reshaped - **Oral Care Industry:** There is a high demand for fast-acting toothpaste formulas that can relieve tooth sensitivity, creating opportunities for innovative products that address this issue. - **Consumer Goods Industry:** Consumers are highly interested in products that enhance their lives, including toothpaste that can help them enjoy their favorite foods and beverages without discomfort. - **Technology Industry:** The use of new technology and ingredients can lead to innovative solutions for tooth sensitivity, creating opportunities for the development of new products. ## Related on Trend Hunter - [Sensitivity-Reducing Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions-sensitivity.md) - [Active Protection Toothpastes](https://www.trendhunter.com/trends/sensodyne-pronamel-active-enamel-shield.md) - [Enamel Care Serums](https://www.trendhunter.com/trends/enamel-care-serum.md) - [Advanced Whitening Toothpastes](https://www.trendhunter.com/trends/crest-3d-white-deep-stain-remover.md) - [Stain-Removing Daily Toothpastes](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Clinic-Grade Home Toothpastes](https://www.trendhunter.com/trends/clinical-white.md) - [Enamel-Strengthening Toothpastes](https://www.trendhunter.com/trends/pronamel-clinical-enamel-strength-deep-clean.md)