# Aerogel-Based Toothpastes OZEN's Sensitive Formula Daily Toothpaste is Formulated with AeroGraft By Laura McQuarrie | Published 2026-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sensitive-formula-daily-toothpaste References: [theindustry.beauty](https://theindustry.beauty/ozen-enters-boots-as-it-looks-to-disrupt-the-sensitive-toothpaste-market/) & [weareozen](https://weareozen.com/products/sensitive-formula-toothpaste-cool-mint)  Unlike [sensitive toothpastes](https://www.trendhunter.com/trends/listerine-clinical-solutions-sensitivity) that contain active desensitizing agents to interrupt pain signals caused by heat, cold, and touch, OZEN makes a Sensitive Formula Daily Toothpaste powered by patent-protected AeroGraft technology. Inspired by a breakthrough natural substance originally developed for clinical bone grafting, the patented delivery system derived from aerogels ensures active sensitivity-protective ingredients reach and bond effectively to exposed dentine, also known as the porous tissue beneath enamel that causes pain when stimulated. Suitable as a [daily toothpaste](https://www.trendhunter.com/trends/clockwork-rituals), OZEN's Cool Mint Sensitive Formula Daily Toothpaste provides relief from the first use, and continues to support long-term protection with regular use, and the brand promises a "fresh flavor that won't turn your orange juice bitter." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 49% | Activity: 53% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Aerogel Oral Care:** Patent-protected aerogel delivery systems signal new potential for toothpastes that bind protective ingredients more effectively to dentine and other hard-to-reach oral surfaces. - **Clinical-to-consumer Biomaterials:** Materials first developed for bone grafting are crossing into everyday personal care, creating room for premium products with stronger scientific credibility and functional differentiation. - **Flavor-compatible Sensitivity Relief:** A focus on non-bitter mint formulas reflects a shift toward sensitive oral care that improves daily routines without compromising taste experiences like citrus beverages. ### Who This Affects Most - **Oral Care:** Advanced delivery technologies are reshaping toothpaste competition by moving sensitivity relief beyond conventional active ingredients and toward longer-lasting surface adhesion. - **Biomaterials:** Consumer health applications provide biomaterial innovators with new commercialization pathways for aerogels, graft-inspired compounds, and precision bonding platforms. - **Personal Care:** Science-backed functional claims are expanding the premium personal care market as shoppers seek everyday products with clinical origins and noticeable comfort benefits. ## Related on Trend Hunter - [Reparative Sensitive Teeth Toothpastes](https://www.trendhunter.com/trends/sensodyne-clinical-repair.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Reparative Gum-Focused Toothpastes](https://www.trendhunter.com/trends/corsodyl-intensive-gum-repair.md) - [Color-Correcting Smile Strips](https://www.trendhunter.com/trends/dissolving-teeth-whitening-strips.md) - [Teething Care Baby Toothpastes](https://www.trendhunter.com/trends/brush-baby-teething-toothpaste.md) - [Fluoride-Free Sensitive Toothpastes](https://www.trendhunter.com/trends/toothpaste-for-sensitive-teeth.md) - [Protective Whitening Sensitive Toothpastes](https://www.trendhunter.com/trends/sensodyne-advanced-white-toothpaste.md) - [Flavorless Toothpastes](https://www.trendhunter.com/trends/risewell-flavorless-toothpaste.md) - [Flavor-Free Toothpastes](https://www.trendhunter.com/trends/flavor-free-toothpaste.md)