# Skin-Caring Incontinence Pads TENA's Sensitive CarePads Feature a SkinComfort Formula By Laura McQuarrie | Published 2023-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sensitive-carepads References: [live5news](https://www.live5news.com/prnewswire/2023/06/13/tena-launches-sensitive-care-pads-with-its-skincomfort-formula/) & [Tena.us](http://www.Tena.us/)  About 77% of women with bladder weakness report experiencing irritation and discomfort when wearing incontinence protection products and [TENA's](https://www.trendhunter.com/trends/tena) Sensitive CarePads were created to support [intimate skin health](https://www.trendhunter.com/trends/intimate-serum). These are the first-ever bladder weakness pads enriched with TENA's new SkinComfort Formula and they have feature materials that are soft, skin-friendly and breathable to better protect intimate skin and provide lasting comfort. Millions of women are supported by products by TENA and these new pads deliver the same level of triple protection against leaks, odors and moisture. Dermatologically approved by the [Skin Health Alliance](https://www.trendhunter.com/trends/intimate-skincare-routine), the TENA Sensitive Care Pads incorporate features like plush side barriers, a Duolock core and a secure fit so that women can go about their day without worry, irritation or discomfort. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 34% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Skincomfort Formula:** Incorporating TENA's new SkinComfort Formula into incontinence pads to enhance intimate skin health. - **Soft, Skin-friendly, and Breathable Materials:** Utilizing soft, skin-friendly, and breathable materials in incontinence pads for better protection and lasting comfort. - **Triple Protection:** Offering incontinence pads with triple protection against leaks, odors, and moisture. ### Sectors Adopting This - **Women's Health:** Opportunities for developing innovative products that address women's intimate health needs, such as incontinence pads with skin-enhancing formulas. - **Personal Care:** Disruptive innovation opportunities in the personal care industry by introducing incontinence pads with soft, skin-friendly, and breathable materials. - **Hygiene Products:** Developing hygienic products that offer triple protection against leaks, odors, and moisture, catering to consumer demands for enhanced comfort and convenience. ## Related on Trend Hunter - [Rapid Absorbtion Incontinence Pads](https://www.trendhunter.com/trends/bladder-control-pads.md) - [Ultra-Thin Incontinence Pads](https://www.trendhunter.com/trends/poise-ultra-thin-pads-with-wings.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Non-Bunching Incontinence Pads](https://www.trendhunter.com/trends/poise-7-drop-pads.md) - [Trustworthy Overnight Pads](https://www.trendhunter.com/trends/maxi-overnight-pad.md) - [Ultra-Absorbent Sanitary Pads](https://www.trendhunter.com/trends/sanitary-pad-online-buy-sanitary-napkins-online.md) - [Sensitive Skin Diaper Innovations](https://www.trendhunter.com/trends/skin-essentials.md) - [Aloe-Coated Diaper Lines](https://www.trendhunter.com/trends/pampers-1.md) - [Antibacterial Extra-Long Pads](https://www.trendhunter.com/trends/sofy-antibacteria.md)