# Human Sense-Focused Brands 'Sensegen' Uses Science to Create Smell, Taste, and Beauty Solutions By Colin Smith | Published 2022-03-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sensegen References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20686-sensegen-to-serve-food-beverage-personal-care-and-cosmetics-industries) & [sensegen](https://www.sensegen.com/) 'Sensegen' is a newly launched brand in the smell, taste, and beauty products industry. The brand was previously known as 'Blue California Flavors and Fragrances,' and has rebranded to Sensegen as part of its official public launch. Sensegen will focus on creating scientifically-supported [flavor, fragrance, and ingredient solutions](https://www.trendhunter.com/trends/the-fragrance-collective) for a multitude of products. The section of Sensegen that focuses on taste will create liquid flavors, powders, and new flavor portfolios for partners to utilize. The smell division at Sensegen will create fragrances for use in home furnishing, self-care products, and other products that benefit from a curated scent. Lastly, the brand's [beauty division will use biotechnology](https://www.trendhunter.com/trends/hybrid-body-care-brand) to create solutions for a variety of personal care products, such as skincare, haircare, and other hygiene products. Image Credit: Sensegen ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Science-supported Sensory Solutions:** Brands can leverage scientific research to create new sensory experiences and products across industries. - **Biotechnology in Personal Care:** Innovative companies can use biotech to develop new ingredients and formulations for personal care products. - **Multi-division Product Development:** Businesses can benefit from structuring product development teams with specialized divisions for different sensory experiences and industries. ### Where This Applies - **Flavor and Fragrance:** Companies can create innovative flavor and fragrance combinations using science-based research and development processes. - **Home Furnishings:** Home decor businesses can benefit from incorporating curated scent experiences into their product offerings. - **Personal Care:** The personal care industry can leverage biotechnology to develop breakthrough products for skincare, haircare, and hygiene. ## Related on Trend Hunter - [Sensorial Beauty Brands](https://www.trendhunter.com/trends/playful-fragrances.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [Aesthetic Neuroscience Fragrances](https://www.trendhunter.com/trends/six7.md) - [Neuroscientific Bodycare Campaigns](https://www.trendhunter.com/trends/scent-alchemy.md) - [GenAI Fragrance Formulators](https://www.trendhunter.com/trends/ai-fragrance-formulator.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Advanced Simple Ingredient Flavors](https://www.trendhunter.com/trends/biosymphony.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md)