# GPS That Predicts Your Behavior Sense Networks By Bianca | Published 2008-06-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sense-networks-gps-macrosense-citysense References: [nytimes](http://www.nytimes.com/2008/06/22/technology/22proto.html?th&emc=th) **Macrosense** by **Sense Networks** could substantially change the way you live your daily life. Imagine a GPS that didn't just tell you where you are or where your programmed destination is, but a GPS in your phone that actually predicts what you want to do and where you want to go. Sounds scary, but that's the concept behind Sense Networks, a software analytics company in New York founded by Gregory Skibiski and Tony Jebara. "We can predict tourism, we can tell you how confident consumers are, we can tell retailers about, say, their competitors, who's coming in from particular neighborhoods," Jebara says of Macrosense, a recent tool they developed. Another recent tool is Citysense which maps where people are going, like night clubs or restaurants. Most cell phones today come with embedded GPS, and while most people assume the information disappears as soon as they have their results, Sense Networks wants to remind companies they can gain insight into consumer behavior and predict future trends to determine things like smart locations for offices, retail or restaurants. Meanwhile, ad agencies learn to target their marketing better. "Consumers who have iPhones or BlackBerrys can sign up for the service, which does not ask for personal information," the NY Times says. "Over time, the software will learn their patterns and recommend places they might like to go, or show them where other people with similar patterns are going." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 37% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Predictive GPS:** The development of predictive GPS technology that can anticipate users' desired destinations and activities presents opportunities for personalized and intuitive navigation experiences. - **Behavioral Analytics:** The use of behavioral analytics software to gather insights into consumer behavior and predict future trends can revolutionize industries such as retail, tourism, and advertising. - **Location-based Recommendations:** The integration of location-based recommendations into GPS services offers opportunities for businesses to target and engage with customers based on their preferences and patterns, without requiring personal information. ### Who This Affects Most - **Navigation:** The development of predictive GPS technology can disrupt the navigation industry by providing users with personalized and anticipatory guidance. - **Retail:** Behavioral analytics software can revolutionize the retail industry by enabling businesses to understand consumer behavior and make data-driven decisions regarding store locations, product offerings, and targeted marketing strategies. - **Advertising:** The integration of location-based recommendations in GPS services presents disruptive innovation opportunities for the advertising industry to deliver personalized and relevant advertisements to consumers based on their real-time location and preferences. ## Related on Trend Hunter - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Location-Altering GPS Systems](https://www.trendhunter.com/trends/the-gps-spoofer.md) - [AI Habit Trackers](https://www.trendhunter.com/trends/habitsense.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Smart City Exploration Apps](https://www.trendhunter.com/trends/purrwalk.md) - [Smartphone Map App Features](https://www.trendhunter.com/trends/mapapp-feature.md) - [Real-Time Tracker Tools](https://www.trendhunter.com/trends/safety-alerts.md) - [AI-Powered Adventure Apps](https://www.trendhunter.com/trends/globe-chaser.md) - [People-Sensing Software Platforms](https://www.trendhunter.com/trends/peoplesensing-software.md)