# Interactive AR Experiences The Sendit App Engaged Gen Alpha on Valentine's Day By Laura McQuarrie | Published 2024-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sendit-app References: [mediamulia.my](https://www.mediamulia.com.my/sendit-app-is-shaping-the-new-era-of-romance-in-augmented-reality/)  The Sendit app helps Gen Alpha connect through [augmented reality experiences](https://www.trendhunter.com/trends/snap-lens-studio) that differ from those offered on platforms like TikTok and [Instagram](https://www.trendhunter.com/trends/kinnect), and it does so by allowing friends to interact virtually. "Sendit is creating the first AR experiences that are truly interactive and social, and we're doing it at scale", says Hunter Rice, CEO and Founder of [Iconic Hearts](https://www.trendhunter.com/trends/sendit), "Sendit has taken the leap from static face morphing to fully dynamic and personalized experiences, making the focal point more about friends and less about the tech." For Valentine's Day 2024, Sendit helped users take part in experiences like Choose Your Valentine, Love Island and Valentine's Applications. These interactive AR experiences serve as icebreakers, as well as playful tools for deepening relationships with others online. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 65% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Interactive AR Experiences:** Revolutionizing social connections through dynamic and personalized augmented reality interactions. - **Scaled Social Engagement:** Enabling large-scale social interactions through immersive AR platforms that prioritize friend connections over technology. - **Relationship-building Tools:** Innovative AR experiences serving as playful tools for strengthening online relationships and sparking meaningful connections. ### Industries Being Reshaped - **Social Media:** Opportunity for social media platforms to adopt interactive AR features enhancing user engagement and social interactions. - **Entertainment & Leisure:** Potential for the entertainment industry to integrate immersive AR experiences for interactive and engaging entertainment content. - **Technology & App Development:** Disruptive potential for tech companies to develop AR applications that prioritize social connections and personalized experiences. ## Related on Trend Hunter - [Gen Alpha Social Media Apps](https://www.trendhunter.com/trends/sendit.md) - [AR-Enabled Messaging Systems](https://www.trendhunter.com/trends/ar-message-concept.md) - [Gamified Video Dating Apps](https://www.trendhunter.com/trends/irly.md) - [Convenient AR Campaign Tools](https://www.trendhunter.com/trends/famedays.md) - [AI-Powered Valentine's Cards](https://www.trendhunter.com/trends/resn.md) - [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md) - [AR-Powered Social Platforms](https://www.trendhunter.com/trends/mmita.md) - [AI Dating Adventures](https://www.trendhunter.com/trends/flipped-chat.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md)