# Affordable Custom Apparel 'Send the Trend' Brings Professional Style to Online Shopping By Omar Yusuf | Published 2011-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/send-the-trend References: [techcrunch](http://techcrunch.com/2011/07/25/sendthetrend-allows-you-to-create-a-curated-online-store-of-accessories/) & [sendthetrend](http://www.sendthetrend.com/) For the uninitiated, Send the Trend injects new web technologies into the tired, old shopping routines we inherited from our grandparents. The result: A wide variety of affordable, personally-targetted, 'stylist-curated' accessories. Before signing up, the e-commerce site holds your hand through a quick survey meant to determine your tastes. Using your fashion palette as reference, Send the Trend offers five new designer accessories everyday at $30 each, with free shipping. Founded by [Project Runway](https://www.trendhunter.com/trends/pinterest-tv) winner Christian Siriano, the website even allows users to connect their shopping list to [Facebook](https://www.trendhunter.com/trends/rival-peak) or [Twitter](https://www.trendhunter.com/trends/https-twitterviewer.net) -- every time a friend or follower purchases something, you get an automatic $10 credit! The recent launch and subsequent success of Send the Trend is largely indicative of a shift away from derivative or boring shopping websites. Interactivity and customization are absolutely key to retaining loyal customers in the online world! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Web-based Personalized Shopping:** Send the Trend demonstrates the potential for personalized shopping experiences through web technologies. - **Stylist-curated Accessories:** The rise of stylist-curated accessories presents opportunities for e-commerce businesses to offer unique and personalized products. - **Interactivity and Customization in Online Shopping:** The success of Send the Trend highlights the importance of interactivity and customization in attracting and retaining online customers. ### Who This Affects Most - **E-commerce:** E-commerce businesses can leverage web technologies and personalized shopping experiences to disrupt traditional retail models. - **Fashion:** The trend towards stylist-curated accessories opens up opportunities for disruptive innovation in the fashion industry. - **Social Media:** Integrating shopping experiences with social media platforms like Facebook and Twitter can create disruptive innovations in the online shopping space. ## Related on Trend Hunter - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/snazz-ai.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Fashion Discovery Platforms](https://www.trendhunter.com/trends/hangr.md)