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# Customizable Cookie Messages
Japan's Cookie Mail is a Delicious Way to Send Cookie Gifts

By Laura McQuarrie | Published 2013-12-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/send-cookie-gifts
References: [en.rocketnews24](http://en.rocketnews24.com/2013/12/06/cookie-mail-the-tastiest-way-to-send-an-important-message/) & [cookiemail.jp](http://cookiemail.jp/index.html)

Snail mail is going by the wayside, but if you were to send [cookie gifts](https://www.trendhunter.com/trends/last-crumb-2), this seems like one type of mail that will always be appreciated.

‘Cookie Mail’ is an awesome way to send someone a well-wishes on their birthday, anniversary or just for fun. The Japanese cookie boxes can be [fully customized](https://www.trendhunter.com/trends/lunar-new-year-goodies), by type, decorations and the messages printed on them. The boxes the cookies come in can also be customized for kids or a more elegant design.

The Cookie Mail assortments come in sets of 35, 70 or 105 cookies that can be sent at a time, which makes for delicious messages of any kind. Currently, Cookie Mail is only available within Japan, but it will no doubt inspire all kinds of [sweet holiday messages](https://www.trendhunter.com/trends/holiday-magic-cookie) to be sent.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 59% | Activity: 66% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Food Delivery:** Opportunity for companies to offer customizable food gifts for special occasions, allowing customers to personalize messages and designs.
- **Personalized Packaging:** Innovation opportunity for packaging companies to create customizable and stylish designs for food gift sets.
- **International Food Messaging:** Potential for expanding the concept of sending edible messages internationally, introducing unique cultural flavors and customs.

### Sectors Adopting This

- **Food Gifting:** Disruptive innovation opportunity in the food gifting industry by offering customizable and personalized cookie messages for different occasions.
- **Packaging:** Opportunity for packaging companies to create stylish and customizable designs for food gift sets, enhancing the overall gift-giving experience.
- **Culinary Tourism:** Potential disruption in the culinary tourism industry by introducing international food messaging experiences, allowing tourists to explore new flavors and cultures through edible gifts.

## Related on Trend Hunter

- [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md)
- [Winter-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/very-merry-snackmas.md)
- [Nature-Inspired Cookie Gifts](https://www.trendhunter.com/trends/little-forest-cookie-can.md)
- [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md)
- [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md)
- [Customizable Holiday Treats](https://www.trendhunter.com/trends/customizable-holiday-treats.md)
- [Customizable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie-box.md)
- [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md)
- [Birthday-Ready Snack Boxes](https://www.trendhunter.com/trends/curated-snack-box1.md)
