# Letterbox Cocktail Kits Send a Negroni Shares a Ready-to-Drink Cocktail with a Friend By Laura McQuarrie | Published 2021-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/send-a-negroni References: [instagram](https://www.instagram.com/p/CKPXJ5rMNsB/?utm_source=ig_embed) & [sendanegroni](https://sendanegroni.ca/) The days of sharing a cocktail with friends at a bar may seem like a distant memory but UK-based company [Send a Negroni](https://www.trendhunter.com/trends/superefood-protein-bar) is teaming up with [Dolly Trolley Drinks](https://www.trendhunter.com/trends/caramel-sheet-cake-mix) to bring its brand to Toronto so that sharing a drink with a friend is simple and safe. Sending a cocktail to a friend or loved one through the company treats the recipient to one ready-to-drink, sealed negroni and a postcard with a personalized message. Both items are shipped in a letter-sized box via home-delivered cocktail company Dolly Trolley Drinks, and the only thing the recipient needs to do is pour the ready-to-drink cocktail over ice. Prepared with Beefeater London Dry Gin, [Bitter Apéritif](https://www.trendhunter.com/trends/zero-proof-lounge) and Dolin Rosso Vermouth, the cocktail is available in single-serve and multi-serve portions. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Home-delivery Cocktail Kits:** Home-delivered cocktail kits are becoming popular options for people who want to enjoy a drink with friends or alone while staying at home. - **Ready-to-drink Cocktails:** Ready-to-drink cocktails are disrupting the beverage industry by providing convenient and high-quality cocktail options. - **Personalized Gifting Experience:** Personalized gifting experience is a trend in the gifting industry that is being fueled by companies like Send a Negroni. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore home-delivery cocktail kits that offer ready-to-drink cocktails to consumers who want to enjoy a drink at home. - **Gifting Industry:** The gifting industry can embrace personalized gifting experiences and collaborate with home-delivered cocktail companies to offer unique gift options to consumers. - **Food and Hospitality Industry:** The food and hospitality industry can collaborate with home-delivered cocktail companies to provide new and exciting options to customers staying in. ## Related on Trend Hunter - [Ready-to-Drink Letterbox Cocktails](https://www.trendhunter.com/trends/letterbox-cocktails.md) - [Ready-to-Pour Negroni Cocktails](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy.md) - [Campari Negroni Sbagliato Kits](https://www.trendhunter.com/trends/campari-negroni-sbagliato-kit.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Ready-To-Pour Negroni Cocktails](https://www.trendhunter.com/trends/elephant-gin.md) - [Canned Artisan Mixology Cocktails](https://www.trendhunter.com/trends/togronis-cocktails.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Italian Cafe Culture-Inspired Cocktails](https://www.trendhunter.com/trends/new-nio-cocktails.md) - [Ready-to-Drink Negroni Cocktails](https://www.trendhunter.com/trends/st-agrestis-bottled-negroni-sbagliato.md)