# Blended Matcha Sodas Starbucks Japan is Serving a Sensorial Matcha Green Tea Sparkling Drink By Laura McQuarrie | Published 2026-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sencha-matcha-green-tea-sparkling References: [soranews24](https://soranews24.com/2026/03/28/starbucks-japan-adds-new-sencha-matcha-tea-frappuccino-to-its-menu-but-only-at-28-locations/) & [starbucks.co.jp](https://www.starbucks.co.jp/teavana/)  This spring, [Starbucks Japan](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino) is serving up a series of sensorial drink experiences, including the Sencha Matcha Green Tea Sparkling, which matches a sencha matcha base with bubbly refreshment. This aesthetically pleasing drink also features a touch of green citrus-flavored syrup for a lighter finish and a touch of sweetness. Starbucks Japan is also introducing another sensorial beverage, a [Sencha Matcha Tea Frappuccino](https://www.trendhunter.com/trends/sakura-frappuccino) with Warabi Mochi, which builds on the original sencha-infused blended tea and matcha with [black sugar syrup mousse](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte), kuromitsu syrup and a light dusting of roasted soybean flour. There's also the all-white, sweet and simple Sencha Matcha Craft Tea Latte that matches the original sencha blend with milk. What all of these drinks share in common is a friendly introduction to Japanese tea and an energizing lift. ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 98% | Activity: 99% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sensorial Beverage Experiences:** Elevates drinks into multi-sensory offerings that blend aroma, mouthfeel and visual design to create premium moments of consumption. - **Hybrid Tea Carbonation:** Combines traditional tea provenance with sparkling formats to reposition heritage ingredients toward refreshment-focused consumption occasions. - **Texture-forward Confectionary Beverages:** Integrates chewy or mousse-like elements into drinks to blur the line between desserts and beverages, reshaping expectations for mouthfeel. ### Sectors Adopting This - **Coffee and Cafe Retail:** Places a premium on limited-run, locally inspired menu innovations that drive foot traffic and brand differentiation through experiential offerings. - **Non-alcoholic Sparkling Beverage Manufacturers:** Sees potential in reformulating carbonated portfolios with botanical teas and light syrups to capture health-conscious refreshment seekers. - **Ingredient and Flavor Technology Suppliers:** Benefits from demand for stable textural inclusions, natural syrups and roasted-flour dustings that enable novel sensory profiles at scale. ## Related on Trend Hunter - [Bodycare-Inspired Drinks](https://www.trendhunter.com/trends/lush-middle-east-and-home-bakery.md) - [Layered Coffee Beverages](https://www.trendhunter.com/trends/layered-coffee-beverages.md) - [Floral-Inspired Spring Menus](https://www.trendhunter.com/trends/2026-spring-menu.md) - [Yuzu Espresso Beverages](https://www.trendhunter.com/trends/blooming-yuzu-espresso.md) - [Nostalgic Cartoon Beverages](https://www.trendhunter.com/trends/care-bears-inspired-drinks.md) - [Layered Beverage Flights](https://www.trendhunter.com/trends/paradise-pour-duo-flight.md) - [Popcorn-Flavored Oat Beverages](https://www.trendhunter.com/trends/oat-drink-barista-popcorn-flavor.md) - [Two-Ingredient Unflavored Broths](https://www.trendhunter.com/trends/becks-broth.md) - [Magnesium-Mushroom Supplements](https://www.trendhunter.com/trends/neuro-magnesiom.md)