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# Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor

By Amelia Roblin | Published 2013-03-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/senba-tea-packaging
References: [thedieline](http://www.thedieline.com/blog/2013/3/8/student-spotlight-senba-tea.html) & [behance.net](http://www.behance.net/gallery/Senba-Tea/6294929)

Apart from being filled with delicious [loose leaf](https://www.trendhunter.com/trends/first-harvest-green-tea), Senba Tea packaging is full of symbolism. Each box of [herbal infusions](https://www.trendhunter.com/trends/kaytea-hydro-infusions) comes with a collection of smaller cartons inside, all talking the shape of three-dimensional kites that represent longevity and peace in Japanese culture.

The 3D diamond containers are printed in a vivid red paper for visual stimulation and expose their perforated creases that enabled their origami-style assembly. Each one contains a [pyramidal teabag](https://www.trendhunter.com/trends/rakura) with its string threaded through, enabling the octahedron to act as an anchor when the pouch is dangled into your mug.

After enjoying your warm beverage, Seita Goto's Senba Tea packaging can be fully recycled. Alternatively, the little lantern-esque boxes can be hung up as decorations by their cords, similar to those created in remembrance of the World War Two atomic bomb victims.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 86% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Symbolic Packaging:** The use of symbolism in packaging design creates a deeper emotional connection with consumers.
- **Origami-inspired Packaging:** Origami-style packaging brings a unique and interactive experience to the consumer.
- **Sustainable and Recyclable Packaging:** Eco-friendly packaging solutions are in high demand, offering opportunities for disruptive innovation.

### Sectors Adopting This

- **Tea:** The tea industry can explore using symbolic and origami-inspired packaging to enhance the consumer experience.
- **Gift and Home Decor:** The gift and home decor industry can embrace origami-inspired packaging as unique and reusable decorations for customers.
- **Sustainable Packaging:** The sustainable packaging industry can further develop eco-friendly solutions that are visually appealing and recyclable.

## Related on Trend Hunter

- [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)
- [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md)
- [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md)
- [Pagoda-Shaped Tea Jars](https://www.trendhunter.com/trends/tea-jars.md)
- [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md)
- [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)
- [Crystal-Shaped Teas](https://www.trendhunter.com/trends/tea-gems.md)
- [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)
- [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md)
