# Dietary Supplement Milks The Asda Semi-Skimmed Milk is Enriched with Extra Vitamin D By Michael Hemsworth | Published 2017-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/semiskimmed-milk References: [foodbev](http://www.foodbev.com/news/arla-creates-fortified-milk-for-asda-enriched-with-vitamin-d/) Being that vitamin D is one of the harder vitamins to get your daily intake of, the [Asda](https://www.trendhunter.com/trends/asda-protein-ready-meal-range) Semi-Skimmed Milk is fortified with additional levels in order to support dietary needs. The milk is packed with two-micrograms of vitamin D per serving, which is quite substantial given that the recommended daily intake is 10mcg. This means a standard glass of the milk will provide half of the recommended daily intake for the vitamin without having to reach for a [supplement or pill](https://www.trendhunter.com/trends/k2d3-supplement). The Asda Semi-Skimmed Milk comes as a response to consumers who are looking for ways to help support a balanced diet as well as their bodily systems. The product is expected to be a hit with consumers who are looking for easy ways to maintain good health. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fortified Food and Beverages:** Disruptive innovation opportunities include developing more food and beverage products fortified with essential vitamins and nutrients to meet consumers' dietary needs. - **Vitamin D Supplementation:** Disruptive innovation opportunities include creating new and improved forms of vitamin D supplements to help individuals meet their recommended daily intake in an easy and convenient way. - **Convenience in Health Maintenance:** Disruptive innovation opportunities include exploring ways to provide consumers with convenient and accessible options to support a balanced diet and overall wellness. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for disruptive innovation lie in developing and marketing fortified food and beverage products to meet consumers' growing demand for health-conscious options. - **Nutritional Supplements:** Disruptive innovation opportunities include creating new and improved forms of vitamin D supplements to cater to individuals seeking convenient and efficient ways to meet their dietary needs. - **Healthcare and Wellness:** Disruptive innovation opportunities include providing consumers with accessible and time-saving solutions to support their health maintenance, such as fortified food and beverages. ## Related on Trend Hunter - [Vitamin-Rich Fermented Milk Shots](https://www.trendhunter.com/trends/actimel-plus.md) - [Extra-Fortified Breakfast Cereals](https://www.trendhunter.com/trends/general-mills-big-g-cereals.md) - [Nutrient-Dense Milk Products](https://www.trendhunter.com/trends/thr5ve-15-lowfat-milk.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Nutritionally Enhanced Family Milks](https://www.trendhunter.com/trends/organic-valley-family-first-milk.md) - [Low-Calorie Nutrient-Packed Milks](https://www.trendhunter.com/trends/milk50-by-dairypure.md) - [Calcium-Enhanced Soy Milks](https://www.trendhunter.com/trends/rude-health-chilled-soya.md) - [Protein-Boosted Milk Ranges](https://www.trendhunter.com/trends/meadow-gold-dairy-protein.md) - [Fiber-Enriched Milk Products](https://www.trendhunter.com/trends/avonmore-fibre-plus-milk.md)