# Semiramis Hotel The Hippest Hotel in Athens? By Dee Sandin | Published 2008-03-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/semiramis-hotel-intimate-alternative-for-modern-travellers References: [semiramisathens](http://www.semiramisathens.com/about.asp) & [semiramisathens](http://www.semiramisathens.com/about.asp) The Semiramis is an [intimate 52 room hotel](https://www.trendhunter.com/trends/mesonia-boutique) in the suburb of Kifissia, in the heart of Athens. The hotel has been designed with positive energy, heightened experiences, culture, art, and design as it's main focus. Set 340 meters above sea level, it is surrounded by restaurants, cafes and boutiques. Sounds like heaven. **Implications** - Presentation is everything when it comes to the ultra competitive [hotel and tourism industry](https://www.trendhunter.com/trends/bellyard-hotel), and hotels like this demonstrate that bigger isn't always better. Some travelers visit far away locations to get away from the hustle and bustle of crowded city life, so a company devoted to cultivating a more [relaxed and intimate experience](https://www.trendhunter.com/trends/sea-sea) is certainly not on the wrong track. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### What's Driving This Trend - **Intimate Hospitality:** Hotels that focus on providing a more intimate and personalized experience are disrupting traditional hotel chains. - **Art and Culture Curation:** Hotels that showcase local art and culture are attracting travelers seeking unique travel experiences. - **Boutique Hotel Boom:** The rise of unique, boutique hotels is disrupting the traditional hotel industry by providing travelers with more memorable experiences. ### Who This Affects Most - **Hospitality:** The hospitality industry can benefit from disrupting traditional hotel chains by focusing on providing a more intimate and personalized experience. - **Art and Culture Tourism:** The tourism industry can benefit from hotels that showcase local art and culture as more travelers seek unique travel experiences. - **Boutique Hotel Design:** The hotel design industry can benefit from the rise of unique, boutique hotels and the demand for more memorable travel experiences. ## Related on Trend Hunter - [Greece-Inspired Boutique Hotels](https://www.trendhunter.com/trends/apollo-palm.md) - [Luxurious Milan Hotels](https://www.trendhunter.com/trends/nemi-hotel-milano.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Serene Luxurious Hotel Spas](https://www.trendhunter.com/trends/six-senses-rome-hotel.md) - [Intimate Artful Historic Hotels](https://www.trendhunter.com/trends/hevresac-hotel.md) - [Vibrant Independent Hotels](https://www.trendhunter.com/trends/the-memphian-hotel.md) - [Artful Updated 70s Apartment](https://www.trendhunter.com/trends/art-curators-apartment.md) - [Self-Service Contemporary Hotels](https://www.trendhunter.com/trends/mmnt-berlin-lab.md) - [Modernized Landmark Hotels](https://www.trendhunter.com/trends/kozmo-hotel-suites-spa.md)