# Pug-Promoting Methods Interns Create Semi-Mobile Advertising & Use a Dog to Appeal to Consumers By Alex Scott | Published 2012-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/semimobile-advertising References: [hiretheinterns](http://www.hiretheinterns.com) If you like pugs wearing designer clothing (who doesn't?) then Semi Mobile Advertising may be right up your alley. Ben and Alex are two creative interns in the advertising industry who were looking for a way to get noticed in the highly competitive industry. The result of that effort was Semi Mobile Advertising: a [promotional video and website](https://www.trendhunter.com/trends/mini-media) that features Ben's dog Higgins as a [new media for advertising](https://www.trendhunter.com/trends/titos-spokescart). The idea had started off as simply putting a t-shirt on a dog and walking it around the office but that idea soon evolved into a slick production piece that enlisted the help of industry professionals to help film, direct and edit. Even if you are not a fan of advertising, you are sure to get a kick out of Semi Mobile advertising. Who doesn't want to see a pug running around in a Boston Pizza t-shirt? ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pet-based Advertising:** Opportunities for companies to use pets as a new media for advertising. - **Intern-driven Marketing Innovations:** The rise of creative marketing alternatives driven by interns looking for ways to get noticed in a crowded industry. - **Viral Video Advertising:** The potential for promotional videos featuring cute and unusual subjects to go viral and promote products or brands. ### Where This Applies - **Advertising:** Advertising agencies and companies can utilize pet-based advertising as a new and unconventional approach to reaching consumers. - **Marketing:** Marketing departments can leverage intern-driven innovations to find new and exciting ways to promote products and services. - **Social Media:** Social media platforms can be used to promote viral video advertising campaigns, reaching millions of viewers and potential customers. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Creator-Founded Pet Wellness Brands](https://www.trendhunter.com/trends/nonipup.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)