# Indulgent Semi-Sparkling Wines Ménage à Trois' Sweet Collection is an Everyday Celebration Treat By Laura McQuarrie | Published 2021-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/semi-sparkling-wine References: [prnewswire](https://www.prnewswire.com/news-releases/new-menage-a-trois-sweet-collection-captivates-with-sweet-semi-sparkling-california-blends-301234955.html) & [menageatroiswines](https://www.menageatroiswines.com/) For the first time since Ménage à Trois' sparkling collection debuted in 2014, the brand is introducing a new line called the Sweet Collection, which shares [semi-sparkling wines](https://www.trendhunter.com/trends/cala-bennati). The line contains the Dolce Sweet Red Blend and the [Moscato Sweet White Blend](https://www.trendhunter.com/trends/blood-orange-spritz), both 9.5% ABV wines that tap into consumer desire for everyday celebration. The Dolce Sweet Red Blend is touted as a decadently sweet semi-sparkling wine that's full of berry flavors that mingle with notes of cherry vanilla. The [Ménage à Trois Moscato](https://www.trendhunter.com/trends/light-sauvignon-blanc), on the other hand, is said to be satisfyingly sweet with notes of juicy peach and tropical fruit. Mark Dunlea, vice president, marketing for Ménage à Trois wines, says: "Our research has confirmed what we've long believed – consumers are looking for occasions to indulge and treat themselves." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 6% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Semi-sparkling Wine:** The introduction of Ménage à Trois' Sweet Collection suggests a growing trend towards semi-sparkling wines that target consumers' desire for everyday celebration. - **Decadent and Satisfying Flavors:** Ménage à Trois' Sweet Collection highlights a trend towards sweet, flavorful wines that satisfy consumers' desire for indulgence. - **Consumer Desire for Everyday Celebration:** The success of Ménage à Trois' Sweet Collection demonstrates a trend towards wines that are designed for everyday celebration occasions. ### Industries Being Reshaped - **Wine Industry:** The wine industry has the opportunity to develop and market more semi-sparkling, sweet wines that align with consumers' desire for indulgent everyday celebration. - **Food and Beverage Industry:** Restaurants and bars can take advantage of the trend towards semi-sparkling wines and offer them as a celebratory option for everyday occasions. - **Retail Industry:** Retailers can capitalize on the trend towards sweet, flavorful wines that satisfy consumers' desire for indulgence and offer a variety of options for everyday celebration. ## Related on Trend Hunter - [Juicy Sessionable Wines](https://www.trendhunter.com/trends/moscato-based-wine.md) - [Light White Wines](https://www.trendhunter.com/trends/light-sauvignon-blanc.md) - [Lightly Effervescent Red Wines](https://www.trendhunter.com/trends/sweet-red-frizzante.md) - [RTD Sweet-Floral White Wines](https://www.trendhunter.com/trends/bartenura-lychee-moscato.md) - [Light Effervescent Wines](https://www.trendhunter.com/trends/ranch-wine.md) - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Luxurious Sweetly-Balanced Wines](https://www.trendhunter.com/trends/cherry-moscato.md) - [Special Occasion Italian Wines](https://www.trendhunter.com/trends/three-wine-bundles.md) - [Juicy Watermelon Wines](https://www.trendhunter.com/trends/watermelon-moscato.md)