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Joe Doucet Designed the New M3 Jean for New York Clothing Brand 3x1

 - May 23, 2018
References: 3x1denim & gearpatrol
New York City-based menswear brand 3x1 teamed up with award-winning fashion designer Joe Doucet to create the new M3 jean -- made entirely in the USA from XX70 selvedge denim from Kurabo in Japan.

The revolutionary new jeans feature YKK buttons and studs to add a pop of style and luxury. Each pair offers microfiber-lined pockets, added solely to protect any smartphone screen while cleaning at the same time. The designer added an RFID-blocking fabric as well to protect consumers information from electronic pickpocketing.

Finally, each pair of M3 selvedge denim jeans offers a 3M reflective tape on the back inside of the leg to increase visibility to when the pants are cuffed to cycling.