# Fir-Scented Bath Products Selv Rituel's Le Rituel Boréal Range is Heavenly and Refreshing By Kalin Ned | Published 2022-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/selv-rituel1 References: [selvrituel](https://selvrituel.com/en/products/gel-douche-rituel-boreal) SELV RITUEL is a Canadian wellness brand, that delivers a range of functional and aesthetically packaged modern products to enhance one's [bathing rituals](https://www.trendhunter.com/trends/honey-bath-collection). The brand spotlights its Boreal Ritual Bubble Bath and Boreal Ritual Shower Gel in its collection of offerings. The two formulas can be used separately or together. Both of them share the [refreshing and calming scent of fir](https://www.trendhunter.com/trends/balsam-fir) with users. The Boreal Ritual Shower Gel by SELV RITUEL is biodegradable and ideal for sensitive skin. The brand has engineered this sensation to communicate "a feeling of walking in a forest." The Boreal Ritual Bubble Bath, on the other hand, delivers "a beautiful foam of incomparable softness for the skin." Through this duo, SELV RITUEL wants to give consumers peace of mind. Image Credit: SELV RITUEL ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Natural Bath Products:** Opportunity for creating more eco-friendly bathing products that incorporate natural scents and ingredients. - **Multi-function Bath Products:** There is an opportunity to create more products like the Boreal Ritual Bubble Bath and Boreal Ritual Shower Gel that can be used separately or together for a complete experience. - **Boreal Scents and Themes:** The use of boreal scents and themes can be utilized in areas outside of bath products, such as home fragrances and personal perfumes. ### Who This Affects Most - **Wellness Products:** There is a potential disruption in the industry for more wellness and self-care products that promote relaxation and tranquility. - **Beauty Products:** Companies in the beauty industry could explore incorporating natural scents and ingredients into their bath and body product lines. - **Home Fragrances:** Companies specializing in home fragrances could create scents that evoke the feeling of walking in a forest or other natural environments. ## Related on Trend Hunter - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Transformative Bath Collections](https://www.trendhunter.com/trends/rituals-alchemy-collection.md) - [Indulgent Bathing Rituals](https://www.trendhunter.com/trends/honey-bath-collection.md) - [Harmonious Wellness Collections](https://www.trendhunter.com/trends/wild-fig.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md)