# Holiday-Ready Wellness Brands Find the Perfect Cruelty-Free Vegan Beauty Products on SELV Rituel By Grace Mahas | Published 2021-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selv-rituel References: [selvrituel](https://selvrituel.com/en/) [SELV Rituel](https://www.trendhunter.com/trends/muscle-recovery-selfcare) is a Canadian company selling 100% [vegan, cruelty-free brands](https://www.trendhunter.com/trends/dhartii) from all over North America. The brand curates its own lineup of makeup, skincare, body care, hair care from emerging and established brands that fit the eco-friendly lifestyle. The company was founded in late 2015 by a group of friends who deeply care about animals and the environment. SELV Rituel manufactures an extensive line of magnificent products in a variety of scents, ingredients, and purposes to suit its many customers. This includes their Bestseller Immersive Kits, a popular choice that brings the spa into your home. In addition, fans can discover new ways to relax with these Immersive Kits, such as the Nordic, Boho, and Quartz Collections. The entire SELV Rituel collection is available to shop online. Image Credit: SELV Rituel ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 55% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vegan Beauty Products:** As veganism continues to rise in popularity, this trend offers opportunity for growth in cruelty-free and plant-based cosmetics and skincare. - **Eco-friendly Lifestyle:** The growing importance of sustainable living provides opportunity for the development of environmentally-friendly product lines and services. - **At-home Spa Experiences:** The rise of at-home self care provides opportunity for innovation in immersive and high-quality at-home spa experiences. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry can capitalize on the trend of plant-based and cruelty-free products and incorporate environmentally-friendly practices to appeal to eco-conscious consumers. - **Sustainability:** Companies across various industries can develop and market products and services that prioritize sustainability and encourage environmentally-friendly behavior. - **Wellness and Self Care:** Wellness companies can incorporate products that mimic the spa experience in the comfort of one's home, catering to the growing need for self care and relaxation. ## Related on Trend Hunter - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Self Love Beauty Brands](https://www.trendhunter.com/trends/highonlove.md) - [Canadian-Made In-House Body Care](https://www.trendhunter.com/trends/health-hut.md) - [Spa-Approved Skincare Brands](https://www.trendhunter.com/trends/village-wellness-spa.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Seasonal Haircare Kits](https://www.trendhunter.com/trends/aveda-canada.md) - [Muscle Recovery Self-Care Collections](https://www.trendhunter.com/trends/muscle-recovery-selfcare.md) - [Travel-Ready Canadian Skincare Kits](https://www.trendhunter.com/trends/prep-and-ready.md)