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# Lie-Detecting Seltzer Taste Tests
BON & VIV's #SeltzerShowdown Had People Take a Polygraph Test

By Laura McQuarrie | Published 2019-08-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seltzershowdown
References: [prnewswire](https://www.prnewswire.com/news-releases/bon--viv-spiked-seltzer-offered-1-000-to-participants-who-honestly-prefer-the-taste-of-white-claw-pure-300908464.html) & [BONandVIVSpikedSeltzer](http://BONandVIVSpikedSeltzer.com)

Spiked seltzers are becoming increasingly popular and consumers are continually being introduced to new products—to help people make the best choice, BON & VIV conducted a #SeltzerShowdown that involved 50 Millennial participants, a taste test and a polygraph. To see whether people truly like the taste of its BON & VIV Classic over that of a competitor, BON & VIV promised to give $1,000 to people who truthfully stated their preference—in the end, just four people truthfully stated that they preferred [White Claw Pure](https://www.trendhunter.com/trends/clawtails).

BON & VIV Classic boasts just 90 calories per a 12-ounce serving, zero sugar and an ABV of just 4.5%. As well as being able to enjoy the brand's [hard seltzer](https://www.trendhunter.com/trends/white-claw-gin-smash) in convenient cans, consumers will also find that the brand is unique as one of the first to offer its [spiked seltzer on tap](https://www.trendhunter.com/trends/ntrl-strawberry).

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 27% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Spiked Seltzer Taste Tests:** Brands can conduct taste tests with a polygraph to accurately determine customers' preferences.
- **Low-calorie Spike Seltzers:** Brands can create spiked seltzers with low calories, no sugar and low ABV, making it a healthier option for consumers.
- **Spiked Seltzers on Tap:** Offering spiked seltzers on tap in bars and restaurants provides consumers with a convenient and unique experience.

### Who This Affects Most

- **Alcohol:** Alcohol brands can utilize polygraphs and conduct taste tests to conduct accurate market research and develop a competitive edge.
- **Food and Beverage:** Food and beverage industries can create healthier low-calorie options, such as low-calorie spiked seltzers, to cater to health-conscious consumers.
- **Hospitality:** Hotels, bars, and restaurants can offer spiked seltzers on tap as a unique drink option to attract customers and increase revenue.

## Related on Trend Hunter

- [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md)
- [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md)
- [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md)
- [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md)
- [Ultra-Smooth Vodka Sodas](https://www.trendhunter.com/trends/white-claw-vodka-soda.md)
- [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md)
- [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md)
- [Effervescent Mimosa-Inspired Seltzers](https://www.trendhunter.com/trends/vizzy-mimosa-hard-seltzer.md)
- [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md)