# Juice-Infused Seltzer Drinks Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice By Laura McQuarrie | Published 2018-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seltzer-water References: [traderjoes](https://www.traderjoes.com/digin/post/seltzers-with-a-splash) While the sales of sugar-laden sodas have plummeted over the past few years, seltzer water has stepped up in its place as an attractive sugar-, salt- and calorie-free alternative. As many health-conscious consumers are actively looking to avoid flavoring agents and sweeteners, [Trader Joe's](https://www.trendhunter.com/trends/sparkling-pineapple-juice-beverage) developed 'Seltzers With A Splash,' which replace these beverage additions with [authentic, organic and flavorful fruit juices](https://www.trendhunter.com/trends/evolution-fresh-real-fruit-soda) instead. The vibrant options that Trader Joe's is now introducing as part of this Seltzers With A Splash range include Blood Orange & Orange Juice, Lemon & Ginger Juice and Cranberry & Lime Juice. While these non-alcoholic, carbonated beverages are perfect for enjoying as they are straight out of their cans, Trader Joe's suggests that they may also be combined with spirits for making quick, easy cocktails. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Beverages:** The growing demand for sugar-, salt- and calorie-free options creates opportunities for the development of innovative and flavorful beverages. - **Authentic Fruit Juices:** Using authentic, organic fruit juices instead of artificial flavoring agents and sweeteners can cater to the preferences of health-conscious consumers. - **Functional Flavor Combinations:** Creating unique flavor combinations like Blood Orange & Orange Juice, Lemon & Ginger Juice, and Cranberry & Lime Juice can appeal to consumers looking for exciting taste experiences. ### Sectors Adopting This - **Beverage Manufacturing:** Companies in the beverage manufacturing industry can leverage the demand for health-conscious beverages by developing new, flavorful and low-calorie options. - **Organic Food and Beverage:** The organic food and beverage industry can benefit from using authentic organic fruit juices as a healthier substitute for artificial flavoring agents and sweeteners. - **Cocktail Mixers:** The cocktail mixer industry can explore the potential of Trader Joe's Seltzers With A Splash as mixers for creating quick and easy cocktails. ## Related on Trend Hunter - [Sparkling Pineapple Juices](https://www.trendhunter.com/trends/sparkling-pineapple-juice-beverage.md) - [Clementine-Infused Sparkling Waters](https://www.trendhunter.com/trends/sparkling-water-cranberry-clementine.md) - [Mandarin Orange Sparkling Waters](https://www.trendhunter.com/trends/mandarin-orange-sparkling-water.md) - [Sparkling Pomegranate Teas](https://www.trendhunter.com/trends/sparkling-white-tea-with-pomegranate-juice.md) - [Sparkling Rosé Tea Beverages](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage.md) - [Sparkling Guava Juices](https://www.trendhunter.com/trends/sparkling-guava-juice.md) - [Black Cherry Sparkling Waters](https://www.trendhunter.com/trends/black-cherry-vanilla-sparkling-water.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Juicy Better-for-You Sodas](https://www.trendhunter.com/trends/spindrift-soda.md)