# Selling Suede With Murder Killer Ad Scares Men From Buying Gifts By Ayman | Published 2009-01-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/selling-suede-with-murder References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/selling-suede-with-murder.html) & [adsoftheworld](http://adsoftheworld.com/media/print/suede_killer) Swiss clothing and footwear brand Suede promote their ‘killer’ suede [leather jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb) a little too literally. An attractive woman wearing the aforementioned suede leather jacket sits on the side of the bed loading up a riffle with bullets with a sinister look on her face while a naked guy (presumably one she just had sex with) lies behind her on the bed. I am not sure this is the best way to get men to buy their girlfriends or wives one of those jackets.... The ad was photographed by Oliver Nanzig for KSB/SJ (Zurich, Switzerland) with art director Charles Blunier and copywriter Adrian Hoenicke. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Controversial Advertising:** There is a trend of companies using shocking or controversial ads to grab attention and generate buzz, although it can be risky and potentially damaging to their brand. - **Leather Suede Clothing:** Consumers are showing an increased interest in suede leather clothing and accessories, creating opportunities for companies to innovate in design and production methods for this material. - **Gender Stereotyping in Advertising:** As more consumers push back against gender stereotypes in media, there is a trend of companies rethinking their advertising strategies to avoid offending or alienating potential customers. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage the trend for leather suede clothing by expanding their product lines and experimenting with new styles and designs to attract customers. - **Advertising:** As companies look for ways to stand out in a crowded market, there are opportunities for advertising agencies to use bold and unique strategies to capture consumer attention and build brand awareness. - **Marketing:** Marketing professionals can create innovative campaigns that challenge gender stereotypes and promote inclusivity and diversity to appeal to a wider audience and build brand loyalty. ## Related on Trend Hunter - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)