# Selling Love Like Medicine Bertines Packing Innovations By Holger Mohr | Published 2009-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/selling-love-like-medicine-bertines-packing-innovations References: [bertine.de](http://bertine.de) & [bertine.de](http://bertine.de) Sometimes love is the best medicine; this was the inspiration behind Bertine, a Berlin-based trend shop. At Bertine's online store, you can buy what they deem a very good medicine for the soul. Inside the [medicine tins](https://www.trendhunter.com/trends/parfetts) are capsules containing love notes. The idea is to open a capsule a day, each with its own bit of love advice, and let the words inspire your soul! Bertine also offers [relaxing capsules](https://www.trendhunter.com/trends/bath-experience) and luck capsules. **Implications** - DIG DEEPER INTO THE SECOND SENTENCE; WHERE DID THIS SELF LOVE REVOLUTION COME FROM? Nowadays consumers are appreciating this use of love campaigning. Buyers are accepting this change because of this new revolution of self-love. Businesses should consider using this method of love campaigning to help consumers connect to their products on a more relatable level. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Self-love Revolution:** As more consumers embrace the idea of self-love, businesses can tap into this trend by using love campaigning to connect with their customers on a personal level. - **Innovative Packaging:** Bertine's packaging for their love capsules demonstrates the potential for businesses to create unique and memorable packaging solutions that add value to their products. - **Emotional Marketing:** By incorporating emotional messaging into their marketing campaigns, businesses can convey their values and create a deeper connection with their target audience. ### Sectors Adopting This - **Gifts and Souvenirs:** The trend of love capsules presents an opportunity for the gifts and souvenirs industry to create personalized products that have a sentimental value for the recipient. - **Health and Wellness:** Bertine's stress-relieving capsules demonstrate the potential for the health and wellness industry to expand beyond traditional remedies by incorporating emotional benefits into their products. - **Beauty and Personal Care:** By using love messaging in advertising, the beauty and personal care industry can cater to the self-care trend and empower consumers to feel confident and comfortable in their own skin. ## Related on Trend Hunter - [Psychodermatology Lip Products](https://www.trendhunter.com/trends/love-language-lip-bloss.md) - [Poetry-Inspired Retail Activations](https://www.trendhunter.com/trends/the-poetry-pharmacy.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Self Love Beauty Brands](https://www.trendhunter.com/trends/highonlove.md) - [Relaxing Self-Care Kits](https://www.trendhunter.com/trends/selflove-gift-set.md) - [Romantic Co-Branded Product Lines](https://www.trendhunter.com/trends/alice-mushrooms1.md) - [Love-Inspired Miniature Art](https://www.trendhunter.com/trends/love-in-a-bottle.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md)