# Bling Parties MLM Home Jewelry Sale Shindigs are a Booming Business By Going Like Sixty | Published 2009-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/selling-bling-at-home-mlm-jewelry-sales-are-booming References: [liasophia](http://www.liasophia.com/index.html) The home “parties” where friends buy from friends are booming in these tough times. At the head of the pack is Lia Sophia Fashion Jewelry, headed by the son of Victor Kiam. (I liked the shaver so much I bought the company!) Now 27,000 women are peddling [fashion costume jewelry](https://www.trendhunter.com/trends/jeweler-collective) and business is running contrary to the retail scene: it's booming. **Implications** - Even without the use of [real diamonds](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025) and gold, products that replicate the illusion of luxury will continue to attract consumers. This can be a cost-effective strategy in producing blinged-out items without the expenses of real jewels that can be manufactured on a large-scale basis to cater to [fashionistas everywhere](https://www.trendhunter.com/trends/womenempowering-jewelry). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Cost-effective Luxury:** Creating products that replicate the illusion of luxury will continue to attract consumers. - **Home Party Boom:** Home parties where friends buy from friends are booming in these tough times. - **Fashion Costume Jewelry:** The demand for affordable, yet fashionable costume jewelry is on the rise. ### Where This Applies - **Fashion Retail:** Fashion retailers can tap into the growing demand for affordable, yet fashionable costume jewelry. - **MLM Companies:** MLM companies can capitalize on the trend of home parties and offer cost-effective luxury items to increase sales. - **Manufacturing:** Manufacturing companies can create blinged-out items without the expenses of real jewels that can be manufactured on a large-scale basis to cater to fashionistas everywhere. ## Related on Trend Hunter - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Colored Gemstones Jewelry Lines](https://www.trendhunter.com/trends/boom-by-daniele.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Gen Z-Inspired Hair Gems](https://www.trendhunter.com/trends/gem-z-collection.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md) - [Delicate Jewelry Collaborations](https://www.trendhunter.com/trends/monique-lhuilliers.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md)