# Sell-Back Furniture Campaigns IKEA Canada's Black Friday Campaign Champions Sustainability By Laura McQuarrie | Published 2020-11-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sell-back-furniture References: [newswire](https://www.newswire.ca/news-releases/ikea-canada-launches-black-friday-campaign-with-sustainability-at-the-core-of-its-offer-871098909.html) & [IKEA](http://IKEA.ca/BlackFriday) [IKEA Canada](https://www.trendhunter.com/trends/oneday-paywhatyoucandle-initiative) is officially kicking off its Black Friday campaign and it is focusing its efforts on helping Canadians save not just money but also water, energy, waste and resources with its sell-back furniture program. The Black Friday campaign gives people the chance to claim "double the assessed value back to customers who give their gently used IKEA furniture a second life through [the] [Sell-Back program](https://www.trendhunter.com/trends/thrift-it-back)." With this initiative, IKEA Canada is on a mission to get people talking less about mass consumption and more about mass circularity—and taking action too. Across the country, there are also discounts on furniture, electronics and other home goods. Online and in-store, IKEA is also highlighting the many ways that people can care for and repair their products. Image Credit: IKEA Canada ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Circular Economy Furniture:** Introducing circular economy furniture that promotes sustainability by selling-back used items and earning customers double the assessed value back. - **Product Repair Campaigns:** Launch of product repair campaigns online and in-store to encourage customers to care for and repair their furniture as an alternative to mass consumption. - **Sustainability Awareness Campaigns:** Creation of marketing campaigns that raise awareness regarding sustainable consumption habits and promote a circular economy model. ### Sectors Adopting This - **Furniture Retailers:** Retail businesses should consider adopting a circular economy model and launch furniture-buying campaigns that encourage sell-back programs. - **Home Goods Companies:** Home goods companies can provide the option to repair and extend the longevity of their products by offering repair services for damaged furniture. - **Sustainable Living Organizations:** Sustainable living organizations can partner with furniture companies and promote sustainable buying habits through educational campaigns and awareness programs. ## Related on Trend Hunter - [Circular Furniture Initiatives](https://www.trendhunter.com/trends/buy-back-and-resell.md) - [Hunger-Fighting Candle Promotions](https://www.trendhunter.com/trends/oneday-paywhatyoucandle-initiative.md) - [Diversity-Focused Furniture Campaigns](https://www.trendhunter.com/trends/making-space1.md) - [Black Friday Home Bundles](https://www.trendhunter.com/trends/silk-and-snow-black-friday.md) - [Sustainability-Focused Scooter Campaigns](https://www.trendhunter.com/trends/iscooter.md) - [Second-Hand Home Goods Catalogs](https://www.trendhunter.com/trends/the-ikijijia-catalogue.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Retailer-Backed Reseller Platforms](https://www.trendhunter.com/trends/ikea-preowned.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md)