# Powerful Travel Campaigns Selim Ben Hadj Yahia Focuses on Tragic World Events to Encourage Travel By Meghan Young | Published 2015-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/selim-ben-hadj-yahia References: [fubiz.net](http://www.fubiz.net/2015/07/09/powerful-campaign-for-sousse-attack/) Selim Ben Hadj Yahia is a Tunisian director of a communications agency who has created an incredibly powerful campaign in support of [travel in Sousse](https://www.trendhunter.com/trends/wego-and-visit-qatar). After the tragic mass shooting on one of its beaches that left 38 tourists dead, it's only natural that people have been afraid to visit the city. Yet through a series of images just as tragic, if not more so, Selim Ben Hadj Yahia shows people who the ultimate winner is if such travel is avoided. An image of the [World Trade Center](https://www.trendhunter.com/trends/heathrow-airport) under attack is overlaid with the question, "Would you stop visiting New York?" A similar sentiment is explored with London and Paris. Selim Ben Hadj Yahia hopes these [images will change people's perspective](https://www.trendhunter.com/trends/switzerland-is-fake) in a positive way. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Travel Resilience Campaigns:** Creating powerful visual campaigns that encourage travel to places affected by tragedy or negative events. - **Empathy Marketing:** Using empathetic messaging to connect with consumers emotionally and encourage them to travel. - **Socially Responsible Travel Marketing:** Fostering a sense of responsibility and empathy towards affected places or communities through travel marketing. ### Who This Affects Most - **Travel and Tourism:** Creating impactful campaigns that encourage travel while addressing concerns related to safety and tragedy. - **Advertising and Marketing:** Using empathetic messaging and visual campaigns to address potential consumer concerns and encourage travel. - **Public Relations and Communications:** Developing strategic and empathetic messaging to promote travel and create positive impact in affected communities. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)