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# Self-Storage Startup Launches
OpenUnit Brings Technological Integration into the Storage Market

By Daniel Johnson | Published 2020-08-24 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/selfstorage-startup
References: [techcrunch](https://techcrunch.com/2020/08/21/openunit-aims-to-be-shopify-for-self-storage-facilities/) & [openunit](https://www.openunit.ca/)

OpenUnit is a self-storage startup located in Toronto, which is looking to disrupt the industry by integrating its services with technology. The self-storage startup intends to provide a streamlined all-in-one storage solution with modern technology to book storage facilities. OpenUnit will sell its services to existing storage facilities, and in exchange, the startup will handle [credit card payments](https://www.trendhunter.com/trends/koho-financial), and receiving 2.9% of each payment.

Management tools will help storage facilities operate with an abundance of new features like [unit inventory management](https://www.trendhunter.com/trends/launchpro), expense tracking, [digital leasing](https://www.trendhunter.com/trends/belowthemarket), CRM management, group chats, while-labeled reservation site, and more.

OpenUnit had held private testing for a number of weeks, and following this, the company is now beginning to work with storage facilities.

Image Credit: OpenUnit

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 60% | Activity: 75% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Streamlined Self-storage:** An opportunity for startups to explore technology-integrated self-storage solutions to create a more seamless customer experience.
- **Management Tech for Storage Facilities:** Creation and innovation of management tools for self-storage facilities is an emerging trend that offers untapped technological potential.
- **Payment Management Services:** Technology-based payment management services can act as a disrupting force in the self-storage industry and present new opportunities for startups.

### Who This Affects Most

- **Self-storage Industry:** The self-storage industry presents a growing market for startups to introduce innovative technological solutions to improve the overall experience for customers.
- **Financial Technology Industry:** The financial technology industry can harness the payment management aspect of storage startups to find ways to provide a more streamlined and efficient payment system for all types of industries.
- **Real Estate Industry:** The real estate industry can benefit from self-storage startups that provide management tools to optimize storage facility performance and improve overall operations.

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