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# Novelty Self-Stirring Mugs
This Misleading Mug Looks Like a Canon 24 Camera Lens

By Mishal Omar | Published 2016-06-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/selfstirring-mug
References: [petapixel](http://petapixel.com/2016/06/20/canon-24-105mm-lens-mug-will-stir-drinks/) & [store.boingboing.net](https://store.boingboing.net/sales/self-stirring-camera-lens-mug?utm_source=boingboing.net&utm_medium=referral&utm_campaign=self-stirring-camera-lens-mug_062616)

This self-stirring mug is insulated to keep hot drinks warm and cold drinks cool.

On the outside, this thermos-style mug looks like the [Canon](https://www.trendhunter.com/trends/imagestabilization-camera) 25-105 mm f/4 lens, which costs $1,000. In reality, it is a relatively inexpensive mug that is meant to hold hot or cold beverages -- which is clear when the top is twisted off to reveal a stainless steel, insulated interior. With two AAA batteries, the mug can stir one's beverage of choice by itself with the simple flick of a switch. The self-stirring mug's small shape makes it portable and convenient for commuters.

This mug's unique concept and affordable price tag make it the perfect gift for coffee drinkers with a love of photography.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 54% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Self-stirring Technology:** Opportunity to apply self-stirring technology to various household items and kitchenware.
- **Disguised Designs:** Potential for creating products that mimic the appearance of high-end or iconic objects while serving a different purpose.
- **Convenience for Commuters:** Market potential for portable and convenient products that cater to the needs of commuters.

### Who This Affects Most

- **Kitchenware:** Innovation opportunity for kitchenware manufacturers to incorporate self-stirring technology in their products.
- **Gifts and Novelties:** Market potential for novelty items that mimic the appearance of luxurious or iconic objects.
- **Travel Accessories:** Opportunity for travel accessory manufacturers to create convenient products for commuters.

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