# Lightweight Waterproof Foundations Urban Decay Debuts New Face Bond Foundation Self-Sets By Debra John | Published 2024-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selfsettingwaterprooffoundation References: [sephora](https://www.sephora.com/ca/en/product/urban-decay-face-bond-self-setting-waterproof-foundation-P509419?om_mmc=ppc-GG_6572008797_76866690137_dsa-827696656452__445613870110_9000945_c&country_switch=ca&lang=en&gad_source=1&gclid=Cj0KCQjwpNuyBhCuARIsANJqL9OM7zAB--ETg3P68VRhW1LDF_IgLj9Fi2btbcdSbYZCBpaqOZTJqnIaAi8jEALw_wcB&gclsrc=aw.ds) & [urbandecay](https://www.urbandecay.com/face-bond-waterproof-foundation/ud1283.html)  The [Face Bond](https://www.trendhunter.com/trends/face-dunk) Self-Setting Waterproof Foundation is the latest base makeup release from [Urban Decay](https://www.trendhunter.com/trends/face-bond-range) and is a [weightless, buildable product](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) designed for hot summers with a waterproof and non-transferable finish. This foundation contains niacinamide which "has been clinically tested to improve skin's texture feel after 4 weeks of use." The application is watery and thin, drying down to a matte finish that locks in and is immovable courtesy of the setting powders composed in the formula and can be worn up to 24 hours. In addition to these features, Urban Decay has made the foundation available in a wide range of 40 shades and specific shades for olive skin tones, developing the Face Bond foundation with 'Chromium Oxide Green pigment' to provide consumers with more precise colors for a natural look. Image Credit: Sephora, Urban Decay ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 37% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Waterproof Makeup Products:** The demand for waterproof makeup products that last through hot and humid conditions is growing, offering consumers durable beauty solutions. - **Niacinamide-infused Cosmetics:** Incorporating niacinamide into cosmetics provides added skin care benefits, appealing to consumers seeking multifunctional products. - **Inclusive Shade Ranges:** Offering a wide variety of shades, including those specifically formulated for diverse skin tones, addresses the need for more personalized and inclusive beauty products. ### Industries Being Reshaped - **Cosmetics:** The cosmetic industry continues to innovate with long-wearing, skin-improving formulations that meet consumer demands for high-performance products. - **Skin Care:** The skin care industry benefits from the integration of clinically tested ingredients that improve skin texture and quality as part of regular makeup routines. - **Personal Care:** The personal care industry sees advancements in products that cater to diverse consumer needs, such as waterproof and inclusive shade foundations, ensuring broader market appeal. ## Related on Trend Hunter - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Premium 24-Hour Wear Foundations](https://www.trendhunter.com/trends/architecture-soft-matte-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Dewy Finish Setting Sprays](https://www.trendhunter.com/trends/all-nighter.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md)