# Protective Antimicrobial Outerwear The 'JUST5' Self-Sanitizing Jacket Helps Block Out Pathogens By Michael Hemsworth | Published 2020-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selfsanitizing-jacket References: [yankodesign](https://www.yankodesign.com/2020/09/24/this-100-self-sterilizing-anti-microbial-jacket-is-the-ideal-apparel-to-keep-you-safe-outdoors/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [kickstarter](https://www.kickstarter.com/projects/just5/just5-the-jacket-100-made-of-hygiene-preserving-materials?ref=ajimhf) The 'JUST5' self-sanitizing jacket is a protective piece of outerwear that works to deliver a way to combat against the elements as well as invisible threats like pathogens to keep the wearer safer. The jacket is covered with the HeiQ V-Block coating developed by the Switzerland-based company, which is capable of neutralizing microbes on the surface thanks to silver and liposomes that are cosmetic-grade. The jacket is further enhanced with a protective hood for blocking out droplets and also features glove-like extensions on the cuffs for eliminating the need to make bare contact with commonly touched surfaces like subway polls. The 'JUST5' self-sanitizing jacket has been developed by the [European Institute of Design](https://www.trendhunter.com/trends/whipped-berry-body-balm) and comes in size options for the whole family. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Antimicrobial Outerwear:** Disruptive innovation opportunity: Develop new self-sanitizing clothing products for protection against pathogens and invisible threats. - **Heiq V-block Coating:** Disruptive innovation opportunity: Create new applications for HeiQ V-Block coating to neutralize microbes on various surfaces, such as electronics and furniture. - **Protective Fashion:** Disruptive innovation opportunity: Combine style and safety by designing fashionable protective clothing with antimicrobial properties. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to integrate antimicrobial technology into their clothing lines. - **Textiles:** Disruptive innovation opportunity: Develop antimicrobial fabrics for use in various industries, such as healthcare and hospitality. - **Healthcare:** Disruptive innovation opportunity: Integrate self-sanitizing materials into medical equipment, such as masks and gloves, to reduce the risk of infection. ## Related on Trend Hunter - [Space‑grade Privacy Jackets](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket.md) - [Protective Cut-Proof Jackets](https://www.trendhunter.com/trends/armortex-jacket.md) - [Germ-Killing Clothing Cleaners](https://www.trendhunter.com/trends/clothing-care-appliance.md) - [Copper-Infused Subzero Jackets](https://www.trendhunter.com/trends/vollebak-full-metal-puffer.md) - [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Aerogel-Insulated Jacket Designs](https://www.trendhunter.com/trends/spacepeak-jacket.md) - [Self-Cleaning Smartphone Cases](https://www.trendhunter.com/trends/selfcleaning-smartphone-case.md) - [Tactical Inclement Weather Outerwear](https://www.trendhunter.com/trends/storm-jacket.md)