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# LED Cocktail Frocks
Selfridges Sells the 'K Dress' by CuteCircuit to Make You Shine

By Joanne Lam | Published 2010-09-05 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/selfridges-sells-the-k-dress-by-cutecircuit
References: [cocoperez](http://cocoperez.com/2010-09-03-light-up-like-katy-perry) & [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2010/09/02/yay-selfridges-are-selling-katy-perry-light-up-dresses.htm)

As [Selfridges](https://www.trendhunter.com/trends/unwearable-dresses) sells the 'K Dress' by CuteCircuit, you can now purchase your very own shortened version of the [Katy Perry](https://www.trendhunter.com/trends/hello-kitty-heel) LED gown.

Providing you with a chance to light up any cocktail party, this 'K Dress' by Cutecircuit is undeniably unique. Change up your "[little black dress](https://www.trendhunter.com/trends/azazie-4)" look this coming holiday and opt for this glowing Christmas tree design as it becomes available at Selfridges this coming December.

**Implications** - Current media moguls are pushing the boundaries of fashion, and encouraging their followers to do the same. These consumers seek styles that flaunt atypical designs and are also interactive with electronic components which set them apart from the crowd. Companies can produce fashion pieces with these qualities to appeal to expressive demographics.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 80% | Activity: 73% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### What's Driving This Trend

- **LED Fashion:** Creating clothing with embedded LED lights offers an innovative way to make a statement and stand out in the fashion industry.
- **Interactive Clothing:** Combining fashion with electronic components opens up opportunities for interactive and dynamic garments that engage consumers in new ways.
- **Expressive Fashion:** Consumers are seeking fashion pieces that embody unique designs and allow them to express their individuality through their clothing choices.

### Who This Affects Most

- **Fashion Retail:** Fashion retailers can capitalize on the LED fashion trend by offering garments with embedded lights, catering to consumers looking for innovative and attention-grabbing pieces.
- **Electronics Manufacturing:** Electronics manufacturers can explore partnerships with fashion brands to create garments that seamlessly integrate electronic components and enhance the interactive clothing trend.
- **Event and Entertainment:** Event and entertainment companies can leverage LED fashion to enhance performances, parties, and other social gatherings, creating an immersive and visually striking experience.

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