# Sustainable Nylon Pop-Up Shops Selfridges' Prada Pop-Up Features Its Regenerated Nylon By Ell Smith | Published 2020-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selfridges-prada References: [hypebae](https://hypebae.com/2020/8/prada-selfridges-corner-shop-pop-up-re-nylon-sustainable-materials-accessories-ready-to-wear) & [selfridges](https://www.selfridges.com/CA/en/features/articles/selfridges-guideto/prada-escape/) Department stores partnering with designer brands for temporary clothing displays is nothing new, as last week London, England saw [Harrods](https://www.trendhunter.com/trends/hylo-athletics) hosting a Dior pop-up -- in a similar vein, Selfridges [Prada](https://www.trendhunter.com/trends/prada-caff) pop-up is open to the public, offering a selection of the fashion house's regenerated nylon pieces. Launching in 2019, Prada's Re-Nylon collection sustainably sources its materials from ocean waste. The line consists of numerous must-have designer items like backpacks, ponchos, dresses, and more. This pop-up speaks to the brand's desire to be seen as more conscious, especially as consumers have been demanding for larger corporations and brands to take responsibility for their environmental footprint. [Selfridges'](https://www.trendhunter.com/trends/rehab-prescription-bar) Prada pop-up is now open to the public at Selfridges' Corner Shop. Image Credit: Selfridges ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Temporary Pop-up Shops:** Expanding on the concept of temporary clothing displays, brands can create unique experiences and build buzz through pop-up shops. - **Sustainable Fashion:** There is a growing demand for fashion brands to prioritize sustainability by using recycled materials and reducing their environmental impact. - **Consumer Environmental Consciousness:** Consumers are increasingly expecting larger corporations and brands to take responsibility for their environmental footprint, creating opportunities for companies that can meet these demands. ### Sectors Adopting This - **Retail:** Department stores and fashion brands can collaborate on pop-up shops to drive foot traffic and increase sales. - **Fashion:** Fashion brands can differentiate themselves and attract environmentally conscious consumers by offering sustainable products like Prada's Re-Nylon collection. - **Sustainability:** Companies that can help fashion brands become more sustainable, such as by sourcing recycled materials or implementing eco-friendly practices, have a significant market opportunity. ## Related on Trend Hunter - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md)