# Hedonistic Shop Windows Selfridges' Visual Merchandising Goes Greco-Roman By Rafael Srur Guarilha | Published 2009-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/selfridges-co-goes-greek-london-shop-windows References: [mi-cajon.blogspot](http://mi-cajon.blogspot.com/2009/02/vitrine-da-selfridges.html) & [selfridges](http://www.selfridges.com/) Selfridges & Co, the huge London [luxury department store](https://www.trendhunter.com/trends/gold-house), is also famous for its [elaborate and constantly-changing shop windows](https://www.trendhunter.com/trends/wonder-all-the-way). This time, the theme is a modern reinterpretation of Greco-Roman sculptures. These sculptures are made of flat cardboard, somehow creating a 3D effect that proves you don't have to spend much to achieve stunning results. The gallery shows some of the windows, including Maison Martin Margiela and Vivienne Westwood. **Implications** - For companies and brands seeking a flurry of short-term attention, there is no better idea than an [elaborate publicity stunt](https://www.trendhunter.com/trends/giant-hamilton-handbag). By creating special advertising or a special display, the company directs consumer attention to a limited-time offer or product. This extra interest creates interest in consumers and establishes an air of immediacy with the products. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Elaborate Publicity Stunts:** Creating special advertising or displays to generate short-term attention and drive interest in limited-time offers or products. - **Cost-effective 3D Effects:** Using flat cardboard sculptures to achieve stunning 3D effects without high costs. - **Modern Reinterpretations:** Reimagining classical themes and aesthetics in a contemporary context for creative visual merchandising. ### Industries Being Reshaped - **Luxury Retail:** Implementing elaborate shop window displays as a way to captivate customers and promote high-end products. - **Advertising and Marketing:** Utilizing elaborate publicity stunts to create buzz and generate consumer interest in limited-time offers or products. - **Visual Merchandising:** Exploring cost-effective methods for creating visually striking displays that offer engaging experiences for shoppers. ## Related on Trend Hunter - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md)