# Emerging Designer Storefronts The Selfridges Bright Young Things Display Highlights Up-and-Comers By Meghan Young | Published 2011-02-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/selfridges-bright-young-things References: [psfk](http://www.psfk.com/2011/02/creative-window-design-at-selfridges-pics.html) & [selfridges](http://www.selfridges.com/en/Features-Gifts/Categories/Bright-Young-Things/) If it's important to have an [enticing storefront](https://www.trendhunter.com/trends/wonder-all-the-way) to snag new and returning customers, I have no doubt that the [Selfridges](https://www.trendhunter.com/trends/the-joke-shop) Bright Young Things window display will increase business exponentially. Not only is it incredibly surreal and creative, its theme actually focuses on [up-and-coming designers](https://www.trendhunter.com/trends/powershift-exhibition) who have designed their own window. It's great exposure for both the store and the designers. The Selfridges Bright Young Things window display is entertaining and imaginative -- although I do find the giant bee set rather scary. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 66% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Surreal Storefront Displays:** Opportunity for retailers to create captivating and imaginative window displays that attract customers. - **Promoting Up-and-coming Designers:** Opportunity for stores to showcase emerging designers and provide them with exposure and recognition. - **Creative Retail Branding:** Opportunity for retailers to use unique and innovative themes in their storefront displays to stand out and increase customer engagement. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion stores to utilize storefront displays to promote up-and-coming designers and enhance their brand image. - **Visual Merchandising:** Opportunity for visual merchandisers to create captivating and surreal storefront displays that attract attention and increase foot traffic. - **Art and Design:** Opportunity for artists and designers to collaborate with retailers in creating captivating and imaginative storefront displays. ## Related on Trend Hunter - [Emerging Design Exhibitions](https://www.trendhunter.com/trends/dry-cleaning-exhibition.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md)