# Self-Promoting Designer Packages This Designer Created a Gift Box Filled with a Resume and Letter By Mishal Omar | Published 2016-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/selfpromoting References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/shameless-self-promotion-creative-cv.html) & [lizapedersen](http://lizapedersen.com/) Self-promoting is not always viewed as a positive practice, but the way Liza Pederson has curated her personal brand identity allows her to stand out from other designers in the industry. The idea came to this Swiss artist when she was looking for her ideal job and wanted to ensure that she stood out from the many other artists and designers looking for the same thing. Rather than mailing out resumes and cover letters as most people do, Liza Pederson instead decided to create a small package in which her [personal portfolio](https://www.trendhunter.com/trends/akenotex), a personal letter, a [resume in the form of](https://www.trendhunter.com/trends/resume-deliveries) a [Pantone](https://www.trendhunter.com/trends/watsons-evergreen) map, contact details and a gift are all included. This contemporary self-promoting package is an excellent way for the artist to curate her own brand identity and capture the attention of potential employees and clients. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Self-promotion:** The trend of creating unique and personalized self-promotion packages allows individuals to stand out in competitive industries. - **Creative Branding:** Incorporating creative branding elements like Pantone maps in self-promotion materials helps artists differentiate themselves and capture attention. - **Curated Personal Portfolios:** Creating curated personal portfolios packaged as gifts presents a disruptive innovation opportunity in the design and creative industries. ### Sectors Adopting This - **Graphic Design:** The graphic design industry can leverage personalized self-promotion packages as a way for designers to showcase their unique skills and attract clients. - **Advertising:** In the advertising industry, the use of creative branding elements in self-promotion can help professionals differentiate themselves and make a lasting impression on potential employers. - **Art and Design Education:** The concept of curated personal portfolios as self-promotion tools can disrupt traditional approaches to showcasing student work and help graduates stand out in the art and design education industry. ## Related on Trend Hunter - [Designer Portfolio Platforms](https://www.trendhunter.com/trends/good-designers.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Trackable Design Portfolios](https://www.trendhunter.com/trends/sixelf.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Pizza Box Resumes](https://www.trendhunter.com/trends/reszames.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Creativity Enhancing WFH Products](https://www.trendhunter.com/trends/other-angles-collection.md)