# Minimally Designed Store Openings London Opens its Door at the New Self-Portrait Store in Chelsea By Amy Duong | Published 2022-12-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/selfportrait-store References: [dezeen](https://www.dezeen.com/2022/12/12/self-portrait-andreas-kostopoulos-mint-clay-london-store-retail-interiors/)  London opens up a new Self-Portrait store and the [luxury fashion imprint](https://www.trendhunter.com/trends/contemporary-luxury) highlights a [minimal design language](https://www.trendhunter.com/trends/miami-design-district) with mirrored surfaces that are complimented by Cornish clay walls. It is found in Chelsea and is inspired by the idea of self-reflection, shown through the use of mirrors. The interiors are led by natural materials and mint tones throughout to create a textural quality that evokes themes of limewash. The [custom terrazzo floor](https://www.trendhunter.com/trends/globus-basel) is designed in light hues of grey, white, and mint. Kostopoulos explains that "By leveraging on minimalism, materiality, and colour, we wanted to create an intimate, sensory and focused experience, free from any interferences or visually distracting architectural qualities and functions that can typically overwhelm retail environments." Image Credit: Self-Portrait ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 7% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Retail Design:** Opportunities for brands to focus on the experience of customers by creating visually simplistic stores that offer a less overwhelming and more intimate setting. - **Natural Materials:** Brands can use natural materials to create a sensory experience that appeals to customers looking for a connection with the environment and products they buy. - **Custom Flooring:** Creating custom flooring designs using light hues, bold patterns, and terrazzo can be used to add a unique and distinguished feature to store designs. ### Sectors Adopting This - **Fashion Retail:** Fashion brands can adopt minimalist design and natural materials to create unique and sensory retail experiences that set them apart from competitors, particularly in high-end shopping districts. - **Interior Design:** Interior designers can leverage custom flooring designs to create unique and bespoke retail and commercial spaces for clients that truly reflect their brand's values and aesthetic desires. - **Retail Architecture:** Retail architects can consider the use of minimalism and natural materials to create storefronts and interiors that are not only visually appealing but also provide a stress-free and calm shopping environment for customers. ## Related on Trend Hunter - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Scandinavian Textile Spaces](https://www.trendhunter.com/trends/tekla-london.md)