# Flexible Self-Massagers This Product Was Designed to Relax Sore Muscles and Relieve Stress By Mishal Omar | Published 2016-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/selfmassager References: [kickstarter](https://www.kickstarter.com/projects/shagger/oto-the-massage-shagger-awakening-your-body-with-p?ref=category_popular) & [facebook](https://www.facebook.com/OtoMassager) The 'Oto Massage Shagger' is a self-massager that was created in response to the unhealthy habits that many modern day consumers develop over time. Many people now spend their days [sitting over a computer](https://www.trendhunter.com/trends/innovative-office-chair) or cell phone at work and in their personal lives – a fact that has led to many different health issues including [sore and achey muscles](https://www.trendhunter.com/trends/theragun-relief). This self-massager gives consumers the option of taking care of those sore spots on their own, without having to concern themselves with paying an excessive amount of money for a massage. The handheld massaging device works to improve the appearance of cellulite, alleviate soreness, promote lymphatic drainage and boost blood circulation. This self-massager works to alleviate physical and mental stress and as a result, enhance the health of those who use it. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Self-massagers for Muscle Relief:** There is an opportunity for disruptive innovation in creating self-massagers that specifically target muscle pain and provide effective relief. - **Affordable Personal Massage Devices:** Developing affordable self-massagers allows consumers to address muscle soreness without the need for expensive professional massages. - **Multi-functional Self-massagers:** Creating self-massagers that offer multiple benefits such as cellulite reduction, lymphatic drainage, and improved blood circulation opens up new possibilities for disruptive innovation. ### Who This Affects Most - **Fitness and Wellness:** The fitness and wellness industry can benefit from incorporating self-massagers into their product offerings, providing consumers with accessible and effective muscle relief solutions. - **Consumer Electronics:** The consumer electronics industry has an opportunity to develop innovative self-massager devices that leverage technology for targeted muscle relief and enhanced user experience. - **Healthcare and Rehabilitation:** Incorporating self-massagers into healthcare and rehabilitation practices can improve patient outcomes by enabling self-care and effective management of muscle soreness. ## Related on Trend Hunter - [Convertible Body Massagers](https://www.trendhunter.com/trends/total-body-massager.md) - [De-Stressing Wearable Massagers](https://www.trendhunter.com/trends/am1.md) - [Ultrasonic Body-Worn Massagers](https://www.trendhunter.com/trends/softmoshi-s1.md) - [Adjustable Muscle Massager Systems](https://www.trendhunter.com/trends/thrival-meat-grinder.md) - [Total Customization Massage Guns](https://www.trendhunter.com/trends/masuger-massage-gun.md) - [Muscle-Measuring Smart Massagers](https://www.trendhunter.com/trends/smart-handheld-massager.md) - [Malleable Heated Massage Wearables](https://www.trendhunter.com/trends/heating-pad-and-body-massager.md) - [Voice-Controlled Massagers](https://www.trendhunter.com/trends/voicecontrolled-massager.md) - [Accessible Body Massaging Tools](https://www.trendhunter.com/trends/massage-gun-extender.md)