# Gentle Eco-Friendly Skincare Selfless by Hyram Sparks Social Change Within the Beauty Industry By Laura McQuarrie | Published 2021-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selfless-by-hyram References: [ca.selflessbyhyram](https://ca.selflessbyhyram.com/?gclid=CjwKCAjwtdeFBhBAEiwAKOIy56U2Yw8MDJ-LQHFm2dm8I_jryyzHGwDGB8l4fJ3ZYizpI6wMAnLXABoCwNsQAvD_BwE) & [popsugar](https://www.popsugar.com/beauty/inkey-list-selfless-by-hyram-48351641) In partnership with [The Inkey List](https://www.trendhunter.com/trends/no-bs-skincare-club), skincare expert Hyram Yarbro launched Selfless by Hyram, a new brand of [gentle and effective skincare products](https://www.trendhunter.com/trends/gen-alpha-collection) that's on a mission to "spark social change one product at a time." The brand is on a mission to support organizations in four main areas: environment, health, education and empowerment. The brand shares a simple three to five-step routine that always starts with cleansing and always ends with sun protection, and the products emphasizes environmentally conscious ingredients and gentle actives. At the center of the brand, there's The Selfless Standard, an evolving set of sustainability standards. With transparency, sustainable sourcing and carbon-neutral and fully recyclable packaging, the brand speaks to [Gen Z](https://www.trendhunter.com/trends/saint-crewe), a group that's passionate about self-care and sustainability. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Skincare:** The rise of sustainable skincare driven by a growing awareness of environmental impact and social responsibility provides opportunities for brands like Selfless by Hyram to implement transparent and eco-friendly standards. - **Social Impact Beauty:** The emergence of social impact beauty brands that prioritize inclusivity, diversity, and ethical production creates opportunities like those presented by Selfless by Hyram to offer consumers a more meaningful purchase with a focus on social change. - **Clean and Simple Skincare Routines:** With the rise of clean and simple skincare routines, brands like Selfless by Hyram can offer consumers a chance to try a simplified regime with transparent and sustainable ingredients that aligns with their values and priorities. ### Where This Applies - **Beauty and Skincare Industry:** Brands in the beauty and skincare industry who prioritize social responsibility and sustainability, like Selfless by Hyram, are well-positioned to appeal to socially and environmentally conscious consumers. - **Sustainability Industry:** The growth of sustainable beauty brands increases the demand for sustainably sourced and environmentally friendly materials and packaging, presenting opportunities for the sustainability industry to innovate and provide solutions. - **Education Industry:** As brands like Selfless by Hyram prioritize education as a key pillar of their social responsibility, the education industry has an opportunity to provide resources and training to help individuals and businesses become more socially and environmentally aware. ## Related on Trend Hunter - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Derm-Developed Teen Skincare](https://www.trendhunter.com/trends/sincerely-yours.md) - [Youth-Safe Skincare Trios](https://www.trendhunter.com/trends/girlyish-skincare.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Charitable Milk Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleansers.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md)