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# Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait

By Charlotte Joyce Kidd | Published 2015-10-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/selfietaking
References: [blogs.wsj](http://blogs.wsj.com/japanrealtime/2015/10/07/japanese-vending-machines-for-the-selfie-generation/?mod=WSJBlog) & [kirin.co.jp](http://www.kirin.co.jp/company/news/2015/1002_01.html)

Aiming to add appeal for the so-called "selfie generation," Japanese beverage company [Kirin](https://www.trendhunter.com/trends/kirin-jojo-shochu-soda) is adding [selfie-taking capabilities](https://www.trendhunter.com/trends/selfie-ai) to its vending machines.

When customers purchase a drink from a Kirin vending machines, they will also have an opportunity to take advantage of the selfie-taking feature to send an on-the-go self-portrait to themselves and their friends. A large screen on the front of the vending machine will advertise the machine's products as well as offering selfies with colorful cartoon backgrounds. The selfie-taking machines were developed in collaboration with [Line Corp.](https://www.trendhunter.com/trends/line-friends), which operates an instant messaging app popular in Japan.

Kirin's selfie-taking vending machines fit perfectly into a huge area of opportunity for modern marketing: they offer young buyers an added lifestyle bonus for drinking Kirin beverages, while creating consumer-generated advertising for the company.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 84% | Activity: 93% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Selfie Marketing:** Companies can capitalize on the selfie trend by developing innovative marketing strategies that leverage customers' desire for self-promotion.
- **Interactive Vending Machines:** By adding interactive features, such as selfie-taking capabilities, vending machine companies can create new opportunities to engage customers and increase revenue streams.
- **Social Media Integration:** Offering the ability to easily share selfies on social media platforms can increase brand exposure and facilitate customer engagement.

### Where This Applies

- **Beverage:** Beverage companies can leverage innovative vending machine features to create new marketing opportunities and engage younger consumers.
- **Retail:** Interactive vending machines can be used in retail environments to create unique shopping experiences and increase customer engagement.
- **Marketing:** Marketing professionals can explore the potential of selfie marketing campaigns and interactive vending machines to create new channels for customer engagement and brand promotion.

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