# Driving Selfie Awareness Ads These YASA Ads Show the Results of Taking a Selfie While Driving By Laura McQuarrie | Published 2014-06-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/selfie-while-driving References: [coloribus](http://www.coloribus.com/adsarchive/prints/yasa-selfie-1-19354055/) & [yasa.org](http://yasa.org/) As selfies become more popular, there are some places that are more dangerous than others to snap a photo of yourself, like [taking a selfie while driving](https://www.trendhunter.com/trends/mobile-device-addiction). Now, it's estimated that about 9% of car accidents happen while the driver is taking a selfie. To emphasize the dangers of this, YASA (the [Youth Association for Safety Awareness](https://www.trendhunter.com/trends/gear-for-good)) tasked the Bold Creative Boutique agency to come up with a [print ad campaign](https://www.trendhunter.com/trends/captain-of-the-night-campaign). The printed YASA ads show drivers mid-selfie, while their cars spin out of control, presumably from being driven into or as a result of colliding with something. The #LastSelfie campaign also applies hashtags that these dim-witted drivers might use, like #broken and #jail, if they are fortunate enough to survive the accidents. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Selfie Safety:** Opportunity for companies to develop products or campaigns that promote safe selfie-taking practices. - **Distracted Driving Awareness:** Opportunity for organizations to educate drivers about the dangers of distracted driving and promote responsible behavior. - **Print Advertising Reinvention:** Opportunity for creative agencies to find innovative ways to use print ads to convey powerful messages and capture attention. ### Who This Affects Most - **Automotive:** Opportunity for car manufacturers to incorporate technology that discourages or disables selfie-taking while driving. - **Technology:** Opportunity for app developers to create tools or features that detect when a user is driving and restrict their access to certain functions, like taking selfies. - **Advertising:** Opportunity for advertising agencies to develop impactful campaigns that raise awareness about the risks of distracted driving. ## Related on Trend Hunter - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)