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# Humorous Selfie Stick Ads
SSASS' Selfie Stick Ad Imagines People with Freakishly Long Arms

By Laura McQuarrie | Published 2014-06-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/selfie-stick
References: [coloribus](http://www.coloribus.com/adsarchive/prints/ssass-selfie-stick-why-wait-19354455/) & [ssass.au](http://www.ssass.com.au/product/19/ssass-selfie-stick)

With selfies becoming more and more commonplace, there have also been a number of inventions that make taking a selfie easier, including the selfie stick.

This [humorous print ad](https://www.trendhunter.com/trends/axe-campaign) for the SSASS' Selfie Stick suggests that instead of waiting for evolution to gift humans with longer arms, you could just invest in a handy selfie-taking tool.

Although the girl with one long arm looks pretty absurd, it's not clear if her friends also have one freakishly long arm, since all of their other arms are hidden. Considering that this could very well be what humans look like in the future, now carrying around a selfie stick doesn't seem like such a silly idea after all.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 72% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Selfie Stick Craze:** The proliferation of selfies continue to drive invention and demand for devices that enable and support such mobile device photography.
- **Humor in Advertising:** The employment of humor in advertising makes products more relatable and helps create consumer connection on an emotional level.
- **Future Human Evolution:** The continued evolution and development of humankind will result in new adaptations that require new technological solutions.

### Industries Being Reshaped

- **Mobile Device Accessories:** The popularity of mobile device photography leads to demand for accessories and devices that enable better and easier photo-taking.
- **Advertising:** The use of humor in advertising helps companies differentiate their products or services from the competition.
- **Technology:** As society evolves and develops, so does technology, leading to new solutions for existing and emerging problems.

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