# AR Selfie Booths BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks By Laura McQuarrie | Published 2023-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/selfie-booth1 References: [campaignlive](https://www.campaignlive.co.uk/article/bbcs-pop-up-ar-selfie-booth-shows-visitors-wild-side/1829941)  To promote the BBC Earth Experience, [BBC Studios](https://www.trendhunter.com/trends/green-planet) worked with independent agency Undercurrent to create an [augmented reality selfie booth pop-up](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) that lets users virtually try on animal masks. This interactive pop-up gives people of all ages the chance to learn more about the newest attraction in London, all the while using [playful animal filters](https://www.trendhunter.com/trends/venting-machine) that are mapped in real-time to their movements. This pop-up shares not only technological feats but also sustainable ones, since the internal structure was thoughtfully constructed with reclaimed birch plywood panels and the outer component was coated in colorful, non-toxic and compostable paint. Damian Clarke, chief executive of Undercurrent, said, "Ensuring that we’re building an asset with maximum re-use in mind, but also delivering something that is biodegradable at the end of its lifespan.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 80% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Selfie Booths:** AR selfie booths offer a playful and interactive way for users to try on virtual masks and filters in real-time. - **Experiential Marketing:** Brands are using pop-up booths as a way to engage customers and provide immersive experiences with their products or services. - **Sustainable Design:** The use of reclaimed materials and environmentally-friendly coatings in the construction of pop-up booths demonstrates a trend towards more sustainable event designs. ### Where This Applies - **Entertainment:** The entertainment industry can take advantage of AR selfie booths to enhance the user experience at amusement parks, museums, and other attractions. - **Marketing and Advertising:** Marketers and advertisers can utilize pop-up booths as a unique and engaging way to promote products or offerings to target audiences. - **Event Planning:** The event planning industry can incorporate sustainable design principles into the construction of pop-up booths, creating eco-friendly and visually appealing event spaces. ## Related on Trend Hunter - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [AR-Enabled Fast Food Experiences](https://www.trendhunter.com/trends/snap-shack.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md)