# Innovative Self-Heating Coffee Cans The 42 Degrees Company Revolutionizes Ready-Made Beverages By Kalin Ned | Published 2018-08-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/selfheating-coffee References: [beveragedaily](https://www.beveragedaily.com/Article/2018/08/27/The-42-Degrees-Company-launches-self-heating-coffee-cans) & [the42degreescompany](https://the42degreescompany.com/) Initially founded to provide [ready-to-drink beverages](https://www.trendhunter.com/trends/coffee-palmer) for individuals in war zones, natural disasters and the like, The 42 Degrees Company revolutionizes its approach through a self-heating coffee can design. The packaging is developed in partnership with Monomer Tech. The self-heating coffee can boasts an inner activation device that is meant to adequately warm the beverage on-demand. The companies create a water-filled thermo-sealed capsule that "comes into contact with a reagent" upon activation. The 42 Degrees Company's self-heating coffee can is used for an assortment of beverages, including [chai lattes](https://www.trendhunter.com/trends/spiced-chai-latte), hot chocolate, as well as soups and other liquid foods. To optimize it for the consumer on-the-go, a lip protector is added in order to avoid burns. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Self-heating Beverage Packaging:** The self-heating coffee can design presents an opportunity for other beverage brands to create innovative packaging solutions for on-demand heating. - **Portable Hot Food Containers:** The success of the self-heating coffee can opens the door for the development of portable containers that can heat and preserve hot foods. - **Convenience in Disaster Relief:** The self-heating coffee can's origin in war zones and natural disasters showcases the potential for innovative food and beverage solutions in emergency situations. ### Where This Applies - **Beverage Packaging:** The self-heating coffee can design introduces a disruptive innovation opportunity for the beverage packaging industry to create more convenient and on-demand heating solutions. - **Food Packaging:** The development of self-heating containers for hot liquids opens up possibilities for the food packaging industry to explore ways to keep hot foods portable and fresh. - **Emergency Preparedness:** The innovative self-heating coffee can highlights opportunities for the emergency preparedness industry to create easy-to-use and self-heating meals and drinks for disaster relief situations. ## Related on Trend Hunter - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Self-Heating Drink Flasks](https://www.trendhunter.com/trends/kimos-vacuum-flask.md) - [Self-Heating Espresso Makers](https://www.trendhunter.com/trends/cera-portable-espresso-machine-pro.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md) - [Flash Frozen Coffees](https://www.trendhunter.com/trends/cometeer.md)