# Self-Driving Rideshare Vehicles Uber is Testing Self-Driving Technology in Pittsburgh By Michael Hemsworth | Published 2016-05-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/selfdriving-technology References: [technobuffalo](http://www.technobuffalo.com/2016/05/19/uber-self-driving-cars-pittsburgh/) & [uberatc](https://www.uberatc.com) [Uber](https://www.trendhunter.com/trends/uber-and-may-mobility) is synonymous with being both convenient and controversial, but the brand is making a name for itself with regard to innovation by now testing self-driving technology in Pittsburgh, Pennsylvania. With the tests being performed by Uber's [Special Advanced Technologies Center](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender) (ATC), the brand is taking the realistic approach of getting involved with autonomous vehicles. The rideshare company will used [Ford](https://www.trendhunter.com/trends/walmart-2) Fusions that have been outfitted with a series of special sensors to guide the vehicle and provide a safe trip for passengers. Ridesharing is becoming a mainstay part of the modern economy with brands beyond just uber popping up to offer urban consumers a more flexible means of getting around. By Uber testing self-driving technology, it identifies how committed the brand is to moving ahead in the market. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Self-driving Rideshare Vehicles:** The trend towards autonomous rideshare vehicles presents opportunities for companies to develop innovative technology and infrastructure to support them. - **Autonomous Vehicle Sensors:** The development of specialized sensors to guide self-driving vehicles presents a disruptive innovation opportunity for companies in the automotive, technology, and manufacturing industries to develop and improve upon this technology. - **Ridesharing Technology Advancements:** Advancements in ridesharing technology will continue to be a critical trend, particularly as autonomous vehicles are introduced and new services are developed. ### Sectors Adopting This - **Automotive:** The automotive industry will play a key role in developing and implementing self-driving technology and infrastructure to support autonomous rideshare vehicles. - **Technology:** The technology industry has a major opportunity to develop and improve autonomous vehicle sensors, as well as critical software and network infrastructure to support self-driving rideshare vehicles. - **Manufacturing:** Manufacturing firms are also well-positioned to produce specialized autonomous vehicle sensors and other components that can enable safe and reliable self-driving rideshare services. ## Related on Trend Hunter - [Bookable Autonomous Shuttles](https://www.trendhunter.com/trends/uber-and-may-mobility.md) - [Autonomous Robot Taxis](https://www.trendhunter.com/trends/uber-1.md) - [Autonomous Robotaxi Services](https://www.trendhunter.com/trends/uber-and-weride.md) - [Self-Driving Cab App Expansions](https://www.trendhunter.com/trends/cruise-service.md) - [Autonomous Delivery Services](https://www.trendhunter.com/trends/uber-eats-3.md) - [Robotaxi Training Data Services](https://www.trendhunter.com/trends/robotaxi-training-data.md) - [Rideshare-Targeted Electric Vehicles](https://www.trendhunter.com/trends/arrival-car.md) - [Self-Driving Food Delivery Services](https://www.trendhunter.com/trends/waymo-delivery.md) - [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md)