# Self-Steering Speed Cars BMW Released its Self-Driving Car at CES 2014 By Michael Baxter | Published 2014-01-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/selfdriving-car References: [theverge](http://www.theverge.com/2014/1/7/5285204/vegas-drift-taking-self-driving-bmw-to-the-limit/in/5042993) & [bmw](http://www.bmw.com/com/en/) BMW’s self-driving car is one of a kind. It’s not just a car that drives itself but it also drifts itself. For the uninitiated, drifting may be the coolest thing you can do in an automobile and doing it in a BMW increases the style factor 10 fold. Given the fact that the car is using only its own built-in GPS and the sensors one would find on other companies' self-driving cars, this is really impressive. Google had a Prius that drove like how you would think the driver of a Prius would drive, leisurely and cautious. While safe is fun, BMW has its car whipping around a race track in Vegas because let’s face it -- if you bought this car, going around sharp turns wildly is probably the thing you would want to be doing. The BMW takes adrenaline to an all-time high and for a self-driving car, it handles the road surprisingly well. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Self-driving Cars with Drifting Capabilities:** BMW's innovative self-driving car with drifting capabilities offers a chance to explore a more exhilarating driving experience for consumers who enjoy sports cars. - **Built-in GPS and Sensor Integration:** As the self-driving industry grows, the integration of built-in GPS and sensors in automobiles offers an opportunity for the auto industry to improve their technology. - **Improved Self-driving Cars for Consumer Use:** Self-driving cars are not only growing in popularity, but they are also catering to a wider consumer base, as exemplified by BMW's self-driving car release. ### Who This Affects Most - **Automotive Industry:** With the growing demand for self-driving vehicles, BMW's release of their self-driving car provides an opportunity for companies to innovate and improve products within the automotive industry. - **Technology Industry:** The integration of state-of-the-art technology such as built-in GPS and sensors in self-driving cars provides an opportunity for the technology industry to improve and develop new solutions. - **Entertainment Industry:** Self-driving vehicles such as BMW's self-driving car with drifting capabilities provide an opportunity for the entertainment industry to explore new and exciting experiences for consumers. ## Related on Trend Hunter - [Luxury Self-Driving Cars](https://www.trendhunter.com/trends/drive-pilot.md) - [AI-Designed Drift Sequences](https://www.trendhunter.com/trends/gr-supra.md) - [Self Driving-Certified Cars](https://www.trendhunter.com/trends/drive-pilot-1.md) - [Groundbreaking Automated Driving Systems](https://www.trendhunter.com/trends/automated-driving-system.md) - [Steering Wheel-Free Autonomous Cars](https://www.trendhunter.com/trends/innerspace.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Autonomous Tandem Drift Sequences](https://www.trendhunter.com/trends/tandem-drift-sequence.md) - [Driverless Airport Parking Services](https://www.trendhunter.com/trends/stuttgart.md)