# Self-Driving Educational Endeavors Waymo Created an Awareness-Raising Self-Driving Campaign By Alyson Wyers | Published 2017-10-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/selfdriving-campaign References: [mashable](http://mashable.com/2017/10/09/waymo-educational-campaign/) & [medium](https://medium.com/waymo/lets-talk-self-driving-cars-72743d39cad8) The Let's Talk Self-Driving campaign was designed to help people learn more about this automotive technology. Self-driving car company Waymo is collaborating with other organizations to launch the first public education initiative of its kind in the world. The educational endeavor answers questions people have about fully self-driving vehicles. Along with groups including the East Valley Partnership, the Foundation for Blind Children, the Foundation for Senior Living, Mothers Against Drunk Driving and the National Safety Council, Waymo created the Let's Talk Self-Driving campaign to improve understanding, especially when it comes to how this technology can address road safety challenges. The awareness effort targets the area of Pheonix, Arizona in particular, where self-driving cars are commonly tested on public streets. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Public Education Initiative:** Collaboration with organizations to launch public education initiatives related to new technologies - **Self-driving Car Safety:** Development and implementation of safety measures in self-driving car technology - **Awareness Campaigns:** Creation of awareness campaigns to educate people about new or existing technologies ### Who This Affects Most - **Automotive:** Implementation of safety measures and education initiatives in the field of self-driving cars - **Charitable Organizations:** Collaboration with companies to create awareness and education campaigns related to public safety - **Technology:** Development and implementation of innovative safety technologies in the field of self-driving cars ## Related on Trend Hunter - [Advanced Self-Driving Solutions](https://www.trendhunter.com/trends/wayve.md) - [AV-Operated Airport Rides](https://www.trendhunter.com/trends/robotaxi.md) - [Technical Education Car Toys](https://www.trendhunter.com/trends/gocar.md) - [Self-Driving Food Delivery Services](https://www.trendhunter.com/trends/waymo-delivery.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Accessibility-Focused Self-Driving Technology](https://www.trendhunter.com/trends/selfdriving-technology1.md) - [All-Electric Taxi Van Services](https://www.trendhunter.com/trends/robotaxis.md) - [Autonomous Driving System Features](https://www.trendhunter.com/trends/autonomous-driving-system.md) - [Autonomous Driving Initiatives](https://www.trendhunter.com/trends/volkswagen-and-mobileye.md)