# Self-Defense Jewelry Knockout is a Self-Defense Jewelry Brand with Chic Designs By Ell Smith | Published 2020-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selfdefense-jewelry References: [hypebae](https://hypebae.com/2020/12/personal-safety-self-defense-jewelry-rings-knockout-brand-kate-davis-founder-interview) & [hi-knockout](https://hi-knockout.com/) Knockout is a new jewelry line that sits on the intersection of fashion and self defense, offering subtle but protective pieces that can help women feel safer in public. While many self defense weapons are made specifically for women, most are noticeable, large, hard to maneuver, or potentially dangerous for the user. These aesthetically pleasing pieces serve a dual-purpose, sitting unobtrusively on the finger while providing piece of mind that its intentionally sharp edges can protect in an emergency. The [sleek rings are chic](https://www.trendhunter.com/trends/brilliant-earth) and easily accessible, helping the wearer to feel safer as they go about their day. The rings arrive in multiple style and material offerings, like gold or silver, making for an aesthetically pleasing choice. Image Credit: Knockout ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Fashionable Self-defense:** Disruptive innovation opportunity: Develop fashionable self-defense products that seamlessly blend style and safety. - **Subtle Security Measures:** Disruptive innovation opportunity: Create discreet self-defense accessories that provide security without drawing attention. - **Multi-purpose Jewelry:** Disruptive innovation opportunity: Design jewelry that not only enhances style but also offers self-defense capabilities. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Integrate self-defense features into fashion accessories, such as bracelets or necklaces. - **Women's Safety:** Disruptive innovation opportunity: Develop solutions and technologies that prioritize women's safety in public spaces. - **Personal Security:** Disruptive innovation opportunity: Innovate in the personal security industry to create more discreet and effective self-defense products. ## Related on Trend Hunter - [Dynamic Bold Statement Jewelry](https://www.trendhunter.com/trends/chiyu.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Symbolic Jewelry Collections](https://www.trendhunter.com/trends/protect-collection.md) - [Jewelry-Like Smartphone Protectors](https://www.trendhunter.com/trends/rmour-candy-corner-protectors.md) - [Elegant Women's Jewelry Lines](https://www.trendhunter.com/trends/womens-jewelry1.md) - [Perfumable Jewelry Collections](https://www.trendhunter.com/trends/perfumable-jewelry.md) - [Luxurious Safety Bracelets](https://www.trendhunter.com/trends/luxurious-safety-bracelet.md) - [Empowerment Beauty Kit Launches](https://www.trendhunter.com/trends/empowerment-beauty-kit.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md)